Grade B7 sourcesHIS-00761
Phexxi’s Unhinged Microfeminism Post
Campaign · 2025 · Niche
Phexxi’s microfeminism prompt drew 12.9 million TikTok views, per its live embed.
Spread Score
How it worksNumbers
- Live rounded seed views; ten largest derivatives unquantified
- 12.9M
- As of Oct 14, 2026 · TikTok · Phexxi / TikTok
- Milestone date
- Week of Jul 11, 2025
- Jul 3 ’25 to Week of Jul 11, 2025
- Platforms
- 3
- Started on TikTok
- Origin
- Seeded
- Health & fitness
How it spread
Trace the originPhexxi supplied a comic rule for participation: exaggerate a reversal of everyday gender assumptions. Commenters contributed short examples, and Scary Mommy repackaged them while pointing readers back to TikTok. Later traffic claims did not establish sales.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
6 more events on this chart
Join free to see themTimeline (9)
Changelogupdated Oct 16 ’26
- Added 1 number
- Added: 9 events, 7 sources · Score 35 · Fact-check passed (27 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.