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Library/Campaign/Revlon’s “Thanks girl” lip-liner reply
Grade B21 sourcesHIS-00635

Revlon’s “Thanks girl” lip-liner reply

Campaign · 2023 · Notable

43Editable slideCertificate

Revlon’s lip-liner reply reached 12.6 million TikTok views on its live counter.

Original · @revlon
Clip · @heatherraeelmoussa on TikTok
Thanks @HeatherRaeElMoussa! Don’t sleep on our #ColorStay Lip Liner. Comment below for a ski pants storytime 😈⛷️
@revlon on TikTok
Current ColorStay Lip Liner promoted in the reply caption.
Revlon
i knew it was his sister’s from when she borrowed our sprinter but always make them sweat ladies 😆💅🏼🤪💗
@heatherraeelmoussa on TikTok
Revlon goes viral for poking fun at Selling Sunset star in duelling TikTok video
Cosmetics Business

Spread Score

How it works
Reach34Contagion35Breadth20Velocity100LongevityNo data yet43

Numbers

Seed only, reported lower bound; derivatives uncounted
8M
As of Sep 15, 2023 · TikTok · Self-reported · Vogue Business
Peak date
Week of Aug 16, 2023
Aug 15 ’23 to Week of Aug 16, 2023
Platforms
4
Started on TikTok
Origin
Seeded
Beauty & personal care

Mechanics

  • TransgressionPrimary
  • Unhinged voice
  • Platform jump
  • Press loop
  • Newsjacking

How it spread

Trace the origin

Heather Rae El Moussa joked about a Revlon liner in her husband’s van. Revlon answered with a stitch that continued the joke. Reddit and press discussed the reply, while viewers expressed purchase intent. Its live TikTok counter reached 12.6 million views.

Dates use the stated precision; chart positions are date anchors.

Jul ’23AugSepOctMay ’24OctMay ’25OctMay ’26OctTikTokPressRedditOpen web
TikTokPressRedditOpen web

11 more events on this chart

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Timeline (14)

  1. August 2023

    Heather Rae El Moussa precursor · Aug 14 ’23

    Heather Rae El Moussa joked about finding a Revlon lip liner in her husband’s van.[2][4]

    i knew it was his sister’s from when she borrowed our sprinter but always make them sweat ladies 😆💅🏼🤪💗
    Open the first post ↗

  2. @revlon seed · Aug 15 ’23

    Continued the tossed-liner joke; the caption named ColorStay and invited comments asking for a ski-pants storytime.[1][4]

    Thanks @HeatherRaeElMoussa! Don’t sleep on our #ColorStay Lip Liner. Comment below for a ski pants storytime 😈⛷️

  3. Business Insider / Us Weekly peak · Week of Aug 16, 2023

    Business Insider and Us Weekly covered the reply during the first week of press attention.[3][4]

Origin
Seeded
Sector
Beauty & personal care
Region
US
Seed only, reported lower bound; derivatives uncounted
8M
As of Sep 15, 2023 · TikTok · Self-reported · Vogue Business
Evidence
Grade B

Spread the same way

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How the next thing spread, the week it does.

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Jul ’23AugSepOctMay ’24OctMay ’25OctMay ’26OctTikTokPressRedditOpen web
TikTokPressRedditOpen web

11 more events on this chart

Join free to see them

  1. August 2023

    Heather Rae El Moussa precursor · Aug 14 ’23

    Heather Rae El Moussa joked about finding a Revlon lip liner in her husband’s van.[2][4]

    i knew it was his sister’s from when she borrowed our sprinter but always make them sweat ladies 😆💅🏼🤪💗
    Open the first post ↗

  2. @revlon seed · Aug 15 ’23

    Continued the tossed-liner joke; the caption named ColorStay and invited comments asking for a ski-pants storytime.[1][4]

    Thanks @HeatherRaeElMoussa! Don’t sleep on our #ColorStay Lip Liner. Comment below for a ski pants storytime 😈⛷️

  3. Business Insider / Us Weekly peak · Week of Aug 16, 2023

    Business Insider and Us Weekly covered the reply during the first week of press attention.[3][4]

  1. platform jump · Aug 16 ’23

  2. backlash · Aug 16 ’23

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Why it worked

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