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Library/App & software/Shuffles
Grade B24 sourcesHIS-00347

Shuffles

App & software · 2022 · Notable

40Editable slideCertificate

Pinterest’s collage app reached No. 1 on the US iPhone Lifestyle chart.

Official Shuffles screenshot showing animated collage examples and image cutouts.
Pinterest / Apple App Store
Shuffles by Pinterest on the App Store
Pinterest
Shuffles by Pinterest expands to nine additional countries | Pinterest Newsroom
Pinterest
Recapturing the Joy of Shopping with Pinterest | Pinterest Newsroom
Pinterest
Apple announces winners of the 2023 Apple Design Awards
Apple
Pinterest unveils slate of new product updates and ad solutions | Pinterest Newsroom
Pinterest
Shuffles
Pinterest Help
Whistleblowing, Instagram's teen safety, Twitter podcasts
TechCrunch
Could the moodboarding app be Pinterest's next act?
The Split
Pinterest launches its collage-making app Shuffles to the general public | TechCrunch
TechCrunch
Did Pinterest Just Find Its Own Instagram?
The Motley Fool

Spread Score

How it works
Reach17Contagion65Breadth50Velocity65Longevity1340

Numbers

August downloads (Sensor Tower estimate via The Split)
500K
As of Aug 31, 2022 · App stores · Self-reported · The Split
Peak date
Week of Aug 24, 2022
Jul 27 ’22 to Week of Aug 24, 2022
Platforms
5
Started on App stores
Origin
Seeded
Technology

Mechanics

  • Shareable outputPrimary
  • Scarcity drop
  • Platform jump
  • Press loop
  • Pairing

How it spread

Trace the origin

Shuffles launched on iOS in July 2022. TikTok mood boards and invite requests accompanied an August chart surge. Downloads declined before Pinterest opened access in November. Country launches and shopping tests followed in 2023.

Dates use the stated precision; chart positions are date anchors.

Google searchesJul ’22AugSepNovDecMar ’23AprJunAugPeakApp storesPressTikTokRedditOpen web
App storesPressTikTokRedditOpen web

13 more events on this chart

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Timeline (16)

  1. July 2022

    Pinterest seed · Jul 27 ’22

    Apple dated the iOS release to July 27; Shuffles let users cut out images and assemble animated collages.[1][2][3]

    Shuffles by Pinterest on the App Store
    Open the first post ↗

  2. August 2022

    TechCrunch press · Aug 1 ’22

    TechCrunch reported the invite-only app and its public waitlist.[4]

  3. US iPhone users commercial · Aug 21 ’22

    Shuffles reached No. 1 on the US iPhone Lifestyle chart, according to data.ai.[5]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 20 sources · Score 35
Origin
Seeded
Sector
Technology
Region
US
August downloads (Sensor Tower estimate via The Split)
500K
As of Aug 31, 2022 · App stores · Self-reported · The Split
Evidence
Grade B

Spread the same way

Content Warning

Open web · 2024

61
Save 38% on Content Warning on Steam

2.2M sold

Character.AI mobile app

App stores · 2023

45
Official launch graphic showing the Character.AI mobile interface and app-store badges.

22M users

Polly

Open web · 2017

38
Second Polly app screenshot supplied in its Product Hunt gallery

20M users

Lapse (2023 relaunch)

App stores · 2023

29
Lapse social photo-journal screens supplied with its funding announcement.

$0 revenue

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

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Google searchesJul ’22AugSepNovDecMar ’23AprJunAugPeakApp storesPressTikTokRedditOpen web
App storesPressTikTokRedditOpen web

13 more events on this chart

Join free to see them

  1. July 2022

    Pinterest seed · Jul 27 ’22

    Apple dated the iOS release to July 27; Shuffles let users cut out images and assemble animated collages.[1][2][3]

    Shuffles by Pinterest on the App Store
    Open the first post ↗

  2. August 2022

    TechCrunch press · Aug 1 ’22

    TechCrunch reported the invite-only app and its public waitlist.[4]

  3. US iPhone users commercial · Aug 21 ’22

    Shuffles reached No. 1 on the US iPhone Lifestyle chart, according to data.ai.[5]

  1. platform jump · Week of Aug 24, 2022

  2. peak · Week of Aug 24, 2022

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

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Pro opens the playbook, all 13 sourced numbers and 24 sources. Start with a free account.

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