LibraryNowPlayMechanicsMCP

Kinds

Campaign431Product132Food & drink31App & software76Film95Series99Music92Game159Book64Creator moment70Meme & format149Trend & aesthetic46Activity64Moment146
PricingPrivacyTermsRefundsPress
Library/Creator moment/Potato salad Kickstarter
Grade B18 sourcesHIS-01673

Potato salad Kickstarter

Creator moment · 2014 · Notable

50Editable slideCertificate

Zack Brown’s joke Kickstarter campaign drew $55,492 in pledges for potato salad.

The bowl of potato salad used as the official campaign’s current lead image.
Zack Danger Brown / Kickstarter
The Potato Salad Kickstarter That Raised Over $37,000
ABC News

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth60Velocity65Longevity2050

Numbers

Seed to peak proxy
5 days
Jul 3 ’14 to Jul 8 ’14
Platforms
6
Started on Open web
Origin
Seeded
Food & beverage

Mechanics

  • Underdog
  • Platform jump
  • Press loopPrimary
  • Controversy
  • Dupe economy

How it spread

Trace the origin

Brown launched a joke Kickstarter for potato salad. News, Reddit and public backer posts carried it beyond his friends. It closed with $55,492 pledged, led to PotatoStock in Columbus, and left a cookbook reward that took two years to complete.

Proxy date; not a directly measured attention peak.

Google searchesJun ’14AugSepNovApr ’15AugDecMay ’16AugPeak proxyOpen webPressTVRedditXFacebook
Open webPressTVRedditXFacebook

13 more events on this chart

Join free to see them

Timeline (16)

  1. July 2014

    Zack Danger Brown seed · Jul 3 ’14

    Brown launched a Kickstarter to make potato salad, with a funding goal of $10.[1][2]

    Open the first post ↗
  2. CNET press · Jul 3 ’14

    CNET interviewed Brown on launch day, after the campaign had passed its first stretch goals.[2]

  3. ABC 6 / FOX 28 Columbus platform jump · Jul 4 ’14

    Local TV covered the campaign, and Brown linked the report in a Kickstarter update.[3]

  1. owner response · Jul 5 ’14

  2. platform jump · Jul 7 ’14

Join free to see the other 13 events and the full chart. Free, on every case.

or continue with Google

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 9 sourced numbers and 18 sources. Start with a free account.

Join freeGo Pro · $13/mo
Origin
Seeded
Sector
Food & beverage
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Campaign · Open web · 201667

Fidget Cube Kickstarter

Antsy Labs; Matthew and Mark McLachlan

Antsy Labs raised $6.5 million for a desk toy before shipping delays let copycats in.

1 / 8

  • Fidget Cube Kickstarter
  • DeepSeek AI Assistant
  • Lone Fox's IKEA Bowl Coffee Table
  • Backpack Kid's Swish Swish SNL performance
  • Volvo – For Life: AI-Generated Spec Commercial
  • PlayerUnknown's Battlegrounds
  • Pulp Fiction
  • Scientific 7-Minute Workout

New cases, every week

How the next thing spread, the week it does.