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Library/Book/Red, White & Royal Blue
Grade A25 sourcesHIS-01374

Red, White & Royal Blue

Book · 2019 · Notable

43Editable slideCertificate

McQuiston’s debut romance reached 716,000 print sales after Twitter and BookTok fandom.

Trailer · Prime Video on YouTube
Red, White & Royal Blue cover
Wikipedia (non-free, fair use)
Prime Video trailer title card for Red, White & Royal Blue
Prime Video on YouTube
The cake scene in the Prime Video film
Amazon
Casey McQuiston holding the novel at the 2019 Texas Book Festival
Larry D. Moore, CC BY 4.0, Wikimedia Commons

Spread Score

How it works
Reach51ContagionNo data yetBreadth80Velocity0Longevity1943

Numbers

Observed peak date
Week of Aug 17, 2023
May 14 ’19 to Week of Aug 17, 2023
Platforms
6
Started on Retail
Origin
Seeded
Media & publishing

Mechanics

  • Identity badge
  • Platform jump
  • Press loopPrimary
  • Controversy

How it spread

Trace the origin

Advance copies preceded publication. Reader discussion spread on Twitter and BookTok. Wikipedia attention peaked after the adaptation, and PW later reported 716,000 print copies sold.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesDec ’18Apr ’19JulNovFeb ’20JunApr ’21DecNov ’22Aug ’23Mar ’24OctObserved peakPressRetailXOpen webYouTubeTikTok
PressRetailXOpen webYouTubeTikTok

13 more events on this chart

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Timeline (16)

  1. February 2019

    Publishers Weekly precursor · Feb 14 ’19

    Publishers Weekly reviewed McQuiston’s debut before publication.[1]

    Open the first post ↗

  2. March 2019

    Flavia precursor · Mar 16 ’19

    Flavia reported receiving the book in an Indigo influencer-event swag bag.[2]

  3. April 2019

    Amazon Studios / Berlanti Productions precursor · Apr 10 ’19

    Amazon won an auction for the novel’s film rights before the book was published.[3]

  1. seed · May 14 ’19

  2. press · Aug 27 ’19

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Why it worked

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Origin
Seeded
Sector
Media & publishing
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

Book · Retail · 201558

A Court of Thorns and Roses

Sarah J. Maas (author); Bloomsbury (publisher)

BookTok revived a fantasy novel that sold about 1.3 million US print copies in 2024.

1.3M sold

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New cases, every week

How the next thing spread, the week it does.