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Library/Product/Rhode Peptide Lip Shape
Grade B22 sourcesHIS-00809

Rhode Peptide Lip Shape

Product · 2025 · Niche

39Editable slideCertificate

Rhode launched a $24 lip shaper with Tate McRae, then faced debate over its wear.

Hailey Bieber's rhode launches contouring lip shaper: 'I have been teasing them for the longest time'
ABC News
peptide lip shape lift
Rhode
Hailey Bieber’s Rhode Introduces Innovative New Lip Product With Tate McRae-Led Campaign
The Hollywood Reporter
At Last, Hailey Bieber’s Lip Liner Launches Next Week
NewBeauty
Hailey Bieber on Rhode's expanding lip empire
Glossy
A First Look At Hailey Bieber's New Rhode Lip Liners
NYLON
Hailey Bieber's $24 Lip Liner Is Her Latest Viral Product — But Is It Worth It?
Elite Daily
NYLON Editors Try Rhode's New Peptide Lip Shape
NYLON
Rhode’s Peptide Lip Shape Has Me Dumping My Other Liners
Bustle
Editors wearing Rhode Peptide Lip Shape lip liner
Who What Wear
Lip liners
WWD
Hailey Bieber
Who What Wear
Lip contour sticks
Marie Claire UK
The Rhode to Perfectly Shaped Lips?
Beauty Brief

Spread Score

How it works
ReachNo data yetContagion35Breadth40Velocity65Longevity1939

Numbers

Seed to peak
same day
Jan 30 ’25 to Jan 30 ’25
Platforms
6
Started on Open web
Origin
Seeded
Beauty & personal care

Mechanics

  • Mystery & lore
  • Maker originPrimary
  • Visible in use
  • Controversy
  • Dupe economy

How it spread

Trace the origin

Bieber teased Lip Shape before its online release. A Tate McRae campaign and editorial demonstrations preceded creator reviews and criticism. Rhode then staged a Los Angeles pop-up; later coverage placed Lip Shape alongside competing lip contours.

Google searchesJan ’25FebMarMayJulSepDecApr ’26PeakTikTokPressOpen webInstagramRedditRetail
TikTokPressOpen webInstagramRedditRetail

14 more events on this chart

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Timeline (17)

  1. December 2024

    Hailey Bieber precursor · Dec 21 ’24

    Bieber demonstrated the unreleased lip product in a video.[1]

    At Last, Hailey Bieber’s Lip Liner Launches Next Week
    Open the first post ↗

  2. January 2025

    Rhode precursor · Jan 24 ’25

    Rhode announced Lip Shape with a workout-themed campaign featuring Tate McRae.[2][4]

    A First Look At Hailey Bieber's New Rhode Lip Liners

  3. Hailey Bieber / Vogue precursor · Jan 24 ’25

    Bieber demonstrated Lip Shape with Pocket Blush in a Vogue video.[3]

Origin
Seeded
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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Retail · 2011

32
The bows and modified foam-tipped arrows used when Archery Tag was introduced, from the owner’s history.

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Kov Essentials claw clips

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Daily Clip in Honey - Strongest Hold Claw Clip | Kōv Essentials

89 sold

New cases, every week

How the next thing spread, the week it does.

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Google searchesJan ’25FebMarMayJulSepDecApr ’26PeakTikTokPressOpen webInstagramRedditRetail
TikTokPressOpen webInstagramRedditRetail

14 more events on this chart

Join free to see them

  1. December 2024

    Hailey Bieber precursor · Dec 21 ’24

    Bieber demonstrated the unreleased lip product in a video.[1]

    At Last, Hailey Bieber’s Lip Liner Launches Next Week
    Open the first post ↗

  2. January 2025

    Rhode precursor · Jan 24 ’25

    Rhode announced Lip Shape with a workout-themed campaign featuring Tate McRae.[2][4]

    A First Look At Hailey Bieber's New Rhode Lip Liners

  3. Hailey Bieber / Vogue precursor · Jan 24 ’25

    Bieber demonstrated Lip Shape with Pocket Blush in a Vogue video.[3]

  1. precursor · Jan 24 ’25

  2. precursor · Jan 28 ’25

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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