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Library/Music/Rigoberta Bandini’s Ay mamá at Benidorm Fest
Grade A14 sourcesHIS-02099

Rigoberta Bandini’s Ay mamá at Benidorm Fest

Music · 2021

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Ay mamá reached number one in Spain after Rigoberta Bandini’s festival performance.

'Polònia' parodia "Ay Mamá" de Rigoberta Bandini con la Familia Real como protagonista, tras el Benidorm Fest
FormulaTV
"Ay Mamá" de Rigoberta Bandini se convierte en el himno de las manifestaciones del 8M
FormulaTV
Rigoberta Bandini’s Ay mamá at Benidorm Fest: cover art
Jenesaispop

Spread Score

How it works
Reach31ContagionNo data yetBreadth30Velocity65Longevity132

Numbers

Song Spotify streams by February 6, all time since release
8.6M
As of Feb 6, 2022 · Audio · Cadena SER
Seed to milestone
7 weeks
Dec 21 ’21 to Feb 8 ’22
Platforms
6
Started on Audio
Origin
Seeded
Entertainment

Mechanics

  • Real-world spectaclePrimary
  • Controversy
  • Press loop
  • Pairing

How it spread

Trace the origin

Bandini released Ay mamá before performing it at Benidorm Fest with a breast-shaped globe. Viewers shared reactions and parodies, and the song reached number one in Spain.

Documented milestone; not a measured attention peak.

Wikipedia viewsDec ’21Jan ’22FebMarAprJunOctMar ’23JulNovMilestoneRTVEStarts · Dec 21 ’21Rigoberta BandiniJan 27 ’22Twitter usersJan 27 ’22La VanguardiaJan 28 ’22Cadena SERFeb 6 ’22DemonstratorsMar 8 ’22AudioTVXPressYouTubeOpen web
AudioTVXPressYouTubeOpen web

Timeline (14)

  1. December 2021

    RTVE seed · Dec 21 ’21

    RTVE made Bandini’s Ay mamá available to listen to online.[1]

    Open the first post ↗

  2. January 2022

    elDiario.es commercial · Jan 24 ’22

    The song had 2.882 million Spotify streams before the semifinal.[2]

  3. Rigoberta Bandini owner response · Jan 27 ’22

    Bandini sang Ay mamá beside a giant breast-shaped globe in the second semifinal.[3][4]

  1. platform jump · Jan 27 ’22

  2. press · Jan 28 ’22

Join free to see why it worked and the other 11 events. Free, on every case.

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Spread the same way

Series · Open web · 202453

Beast Games

MrBeast; Amazon MGM Studios / Prime Video

Amazon claimed 50 million viewers for MrBeast’s Prime Video competition series.

Peaked at #1

1 / 8

  • Beast Games
  • Nebulossa's Zorra at Benidorm Fest
  • Anne Hathaway's Wrecking Ball lip sync
  • God’s Plan music video
  • A Minecraft Movie
  • Gojira's Olympics opening ceremony performance
  • OK Go's Here It Goes Again video
  • OK Go: Upside Down & Inside Out video

Do this

  1. 1Give audiences a visual element they can reference in their own reactions.
  2. 2

Every number (7)

  • Official semifinal performance on YouTube only, lower bound“sus actuaciones en la semifinal y la final del Benidoirm Fest que acumulan, respectivamente, 3,4 y 3,8 millones de reproducciones”
    3.4M[7]

Press (7 outlets)

  1. Jan 24, 202234 days inelDiario.es · Spotify and YouTube before Benidorm Fest

You’ve seen 1 of 2 steps, 1 of 7 numbers and 1 of 7 outlets. Pro opens the rest, with all 14 sources.

Join freeGo Pro · from $13/mo

Open the rest of this case

  • 2steps to copy, the playbook
  • 7sourced numbers
  • 7outlets that covered it
  • 14sources, each linked

The same on every case, with alerts and decks.

$156a year

$13 a month, paid yearly.

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Origin
Seeded
Sector
Entertainment
Region
ES
Song Spotify streams by February 6, all time since release
8.6M
As of Feb 6, 2022 · Audio · Cadena SER
Evidence
Grade A