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Library/Moment/Schiaparelli faux animal heads
Grade B22 sourcesHIS-00646

Schiaparelli faux animal heads

Moment · 2023

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A faux lion head sparked debate and memes; one X parody drew 7.7 million live views.

Tuesday

@Tuesday44753242 · Jan 23, 2023

So the Kardashian/Jenner's go from Balenciaga to Using dead animal heads as accessories. There is something terribly wrong with this. The woman who abandoned her dogs..she is ignorant. Kylie Jenner's Lion Head Gown Was the Star of Schiaparelli's Show yahoo.com/entertainment/…

01
Original · @Tuesday44753242
Clip · @corey_obrien on TikTok

mj

@mjosesalazarb · Jan 23, 2023

The Witch from Narnia after killing Aslan.

1.5K2
Post · @mjosesalazarb on X

Slow Factory

@theslowfactory · Jan 23, 2023

Fashion & Endangered Species - although this Lion is made from plastic, it clearly glorifies poaching and trophy hunting. There are less than 20k lions left on earth and only a few thousand snow leopards. We want to see real climate action now!

611
Post · @theslowfactory on X

𝐁𝐄𝐑𝐋𝐀𝐈𝐍 𝐂𝐎. 𝕏

@BERLAlN · Jan 23, 2023

WHO DID THIS

219.6K590
Post · @BERLAlN on X
Irina Shayk wore the faux lion-head dress, look 15 of Schiaparelli’s Inferno collection.
Schiaparelli / Luxferity brand release
Schiaparelli on Instagram: "Leo Couture Embroidered Lion in hand sculpted foam, wool and silk faux fur, and hand painted to look as life-like as possible, celebrating the glory of the natural world.…
Schiaparelli on Instagram
Schiaparelli: Schiaparelli Presents Its New Haute Couture Spring-Summer 2023 Collection: Inferno - Luxferity
Schiaparelli (brand release via Luxferity)
Controversy, frivolity mark day one of Paris Fashion Week
Associated Press (via WDIV ClickOnDetroit)
The Witch from Narnia after killing Aslan.
@mjosesalazarb on X
Fashion & Endangered Species - although this Lion is made from plastic, it clearly glorifies poaching and trophy hunting. There are less than 20k lions left on earth and only a few thousand snow…
@theslowfactory on X
WHO DID THIS
@BERLAlN on X
Korey Jenner. @kyliejenner 🦁 #fyp #fashion #kyliejenner
@corey_obrien on TikTok
Model in Stunning Schiaparelli-Style ‘Sheep’s Head’ to Bleat for Wool-Free Wear at NYFW
PETA
Schiaparelli-esque ‘Sheep’ Crashes NY Fashion Week | PETA
PETA
Schiaparelli (fashion house) - Wikipedia
Wikipedia
Kylie Jenner ‘controversial’ lion head dress gets hilarious makeover on TikTok
Geo News
(Left to right) Front row at Schiaparelli's Couture show in Paris: Kylie Jenner, Marisa Berenson, Doja Cat, Diane Kruger and Rossy de Palma.
The Business of Fashion

Spread Score

How it works
Reach0Contagion35Breadth60Velocity65Longevity1832

Numbers

Seed to peak
same day
Jan 23 ’23 to Jan 23 ’23
Platforms
6
Started on X
Origin
Mixed
Fashion & accessories

Mechanics

  • ControversyPrimary
  • Visible in use
  • Response chain
  • Platform jump
  • Press loop

How it spread

Trace the origin

Jenner wore a faux lion head in Paris. Reactions mistook it for taxidermy or criticised trophy-hunting imagery; PETA praised it. Memes crossed X, Reddit and TikTok. Schiaparelli later stored the pieces and declined orders.

Google searchesJan ’23FebMarMayJulSepPeak@Tuesday44753242Starts · Jan 23 ’23Kylie JennerJan 23 ’23SchiaparelliJan 23 ’23r/popculturechat usersJan 23 ’23Good Morning BritainJan 24 ’23Corey O’BrienJan 26 ’23PressXInstagramRedditTVTikTok
PressXInstagramRedditTVTikTok

Timeline (18)

  1. January 2023

    Kylie Jenner precursor · Jan 23 ’23

    Kylie Jenner wore a faux lion head to Schiaparelli's Paris couture show.[1][2][3][4][5]

    Schiaparelli (fashion house) - Wikipedia
    Open the first post ↗

  2. @Tuesday44753242 seed · Jan 23 ’23

    Tuesday posted a reaction that mistook the faux lion head for a dead animal.[6][1]

  3. @mjosesalazarb afterlife · Jan 23 ’23

    mj compared Jenner to the Witch from Narnia after killing Aslan.[7][8]

    The Witch from Narnia after killing Aslan.

  1. backlash · Jan 23 ’23

  2. owner response · Jan 23 ’23

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Spread the same way

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Celine (jeans); no owner of the public reaction

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3.4M views

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Do this

  1. 1Explain materials where viewers first encounter a lifelike design.
  2. 2
  3. 3

Every number (4)

  • BERLAlN parody: single-post live X views, not a platform total“7.7M Views”
    7.7M[12]

Press (11 outlets)

  1. Jan 23, 2023same dayAssociated Press (via WDIV ClickOnDetroit) · Controversy, frivolity mark day one of Paris Fashion WeekThomas Adamson

You’ve seen 1 of 3 steps, 1 of 4 numbers and 1 of 11 outlets. Pro opens the rest, with all 22 sources.

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Open the rest of this case

  • 3steps to copy, the playbook
  • 4sourced numbers
  • 11outlets that covered it
  • 22sources, each linked

The same on every case, with alerts and decks.

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Origin
Mixed
Sector
Fashion & accessories
Region
FR
Reported figure
—
Evidence
Grade B

Who moved it

  • TUTuesday44753242Started it · Jan 23 ’23Only here
  • SchiaparelliAnswered · Jan 23 ’23Only here
  • Los Angeles TimesCovered it first · Jan 23 ’23112 cases ›
  • Chiara FerragniCarried it · Jan 23 ’233 cases ›
Picture credits
  • Schiaparelli: Elsa Schiaparelli S.A.S., Public domain
  • Los Angeles Times: The original uploader was Jacobolus at English Wikipedia ., Public domain
  • Chiara Ferragni: Pedro J Pacheco, CC BY-SA 4.0, cropped
  • Kylie Jenner: Hayu, CC BY 3.0, cropped
  • Irina Shayk: Ondine Goat, CC BY-SA 4.0, cropped
  • Good Morning Britain: Original: ITV Vector: Limmidy, Public domain
  • The Business of Fashion: The Business of Fashion, Public domain
  • The Washington Post: The Washington Post, Public domain