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Library/Film/Sharknado
Grade B24 sourcesHIS-01520

Sharknado

Film · 2013 · Notable

47Editable slideCertificate

Sharknado drew 318,232 tweets around its premiere, then gained viewers in reruns.

Trailer · The Asylum Movie Channel on YouTube
Clip · REACT on YouTube
Official poster for Sharknado, the original television film.
The Asylum
SHARKNADO TRAILER
The Asylum Movie Channel on YouTube
sharknado Syfy
Variety
Box Office Report: 'Sharknado' Theater Experiment Lacks Bite
The Hollywood Reporter
RiffTrax Live: Sharknado
RiffTrax
SHARKNADO: 10th ANNIVERSARY EDITION Comes To More Than 500 Theaters Nationwide for Two Nights Only As A Newly Remastered Version with Never-Before-Seen Kills and Thrills!
The Asylum via PR Newswire
How 'Sharknado' Went From AFM Pitch Session to Global Sensation
The Hollywood Reporter

Spread Score

How it works
ReachNo data yetContagion35Breadth60Velocity65Longevity2747

Numbers

Seed to observed peak
same day
Jul 11 ’13 to Jul 11 ’13
Platforms
6
Started on TV
Origin
Mixed
Entertainment

Mechanics

  • Response chainPrimary
  • Platform jump
  • Press loop
  • Underdog

How it spread

Trace the origin

Sharknado premiered on Syfy and drew a wave of live Twitter jokes. Encore audiences grew, and merchandise and midnight screenings followed. The film spawned five sequels; THR sources put initial theatrical receipts below $200,000.

Observed peak within the documented measurement window; not an all-time maximum.

Google searchesFeb ’13JunAugSepApr ’14Jun ’15Mar ’17Dec ’18Sep ’20Jun ’22Oct ’23Observed peakTVYouTubeXPressRetailBox office
TVYouTubeXPressRetailBox office

13 more events on this chart

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Timeline (16)

  1. July 2013

    Syfy precursor · Jul 5 ’13

    Syfy promoted a teaser and a July 11 premiere in copy published by BroadwayWorld.[1]

    Open the first post ↗

  2. Syfy / Machinima precursor · Jul 10 ’13

    Syfy partnered with Machinima on a social-media trailer released on YouTube.[2][3]

  3. Syfy / The Asylum seed · Jul 11 ’13

    Sharknado premiered on Syfy at 9 p.m. ET/PT.[4][5][1]

  1. platform jump · Jul 11 ’13

  2. press · Jul 11 ’13

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 11 sourced numbers and 24 sources. Start with a free account.

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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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Artikulo Uno Productions / TBA Studios

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$5.7M box office

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How the next thing spread, the week it does.