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Library/Music/Soulja Boy "Crank That"
Grade B19 sourcesHIS-01576

Soulja Boy "Crank That"

Music · 2007 · Viral

65Editable slideCertificate

A self-released song and fan dance topped the Hot 100 for seven weeks.

Clip · Soulja Boy on YouTube
Clip · SouljaBoyTellemVEVO on YouTube
Clip · Servida Music on YouTube
Soulja Boy "Crank That": cover art
Wikipedia (non-free, fair use)
Soulja Boy Tell'em - Crank That (Soulja Boy) (Official Music Video)
SouljaBoyTellemVEVO on YouTube
Crank That Soulja Boy
Soulja Boy on YouTube
A person demonstrates the Crank That dance; LittleT889, CC BY-SA 4.0.
LittleT889 / Wikimedia Commons

Spread Score

How it works
ReachNo data yetContagion60Breadth80Velocity20Longevity9465

Numbers

Milestone date
Week of Sep 15, 2007
Feb 25 ’07 to Week of Sep 15, 2007
Platforms
5
Started on Open web
Origin
Seeded
Entertainment

Mechanics

  • Response chainPrimary
  • Sound or audio meme
  • Platform jump
  • Press loop
  • Underdog

How it spread

Trace the origin

Soulja Boy circulated the song through MySpace and YouTube. Fans filmed dances and cartoon mashups. It spent seven weeks atop the Hot 100; its first number-one chart week anchors the peak milestone.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesJun ’06Apr ’07JulOctFeb ’08Dec ’10Dec ’13Dec ’16Jun ’19Oct ’21Jul ’23MilestoneOpen webYouTubeAudioTVPress
Open webYouTubeAudioTVPress

11 more events on this chart

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Timeline (14)

  1. February 2007

    Soulja Boy seed · Feb 25 ’07

    Soulja Boy posted Cash Camp Clique's dance video with instructions on his MySpace blog.[1]

    Open the first post ↗

  2. April 2007

    Soulja Boy / dance-video participants platform jump · Apr 11 ’07

    His YouTube channel published an early video of three dancers performing to the song.[2]

    Crank That Soulja Boy

  3. May 2007

    Soulja Boy / Collipark commercial · May 15 ’07

    Soulja Boy signed a major-label contract after the song's online spread.[1]

  1. platform jump · By end of May 2007

  2. platform jump · Aug 27 ’07

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Why it worked

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Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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4.3B impressions

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New cases, every week

How the next thing spread, the week it does.