Hip-hop legends' Super Bowl halftime reunion
Moment · 2022
The halftime show averaged 103.4 million television viewers.
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How it worksNumbers
- Average US television audience for the halftime show
- 103.4M
- As of Feb 13, 2022 · TV · CBS News
- Seed to milestone
- same day
- Feb 13 ’22 to Feb 13 ’22
- Platforms
- 6
- Started on TV
- Origin
- Stunt
- Entertainment
How it spread
Trace the originThe Super Bowl halftime show prompted jokes about 50 Cent’s upside-down entrance. Viewers shared memes, and streams of songs performed in the show rose.
Documented milestone; not a measured attention peak.
Timeline (9)
January 2022
Pepsi precursor · Jan 20 ’22
Pepsi released The Call, a trailer directed by F. Gary Gray featuring the five headliners.[1]
February 2022
NFL and Pepsi seed · Feb 13 ’22
The Super Bowl halftime show included a surprise upside-down entrance by 50 Cent.[2]
NBC milestone · Feb 13 ’22
The halftime show averaged 103.4 million television viewers, a broadcast audience milestone.[3]
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Spread the same way
Do this
- 1A surprise visual can give viewers a simple prompt to make their own jokes.
Every number (2)
- Performed songs, US streams Feb 13–14“generated 18.64 million on-demand official streams”18.6M[8]
Press (4 outlets)
- Feb 14, 20221 day in
Associated Press via Fox Sports · Eminem takes a knee, 50 Cent hangs upside down
You’ve seen 1 of 2 steps, 1 of 2 numbers and 1 of 4 outlets. Pro opens the rest, with all 9 sources.