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Library/Campaign/Why Not? — Trúc Nhân x Techcombank
Grade B16 sourcesHIS-00814

Why Not? — Trúc Nhân x Techcombank

Campaign · 2022 · Notable

45Editable slideCertificate

Techcombank's celebrity music video logged 8.15 million views in Kworb's tracker.

Original · re-upload by Hân Bùi Ngọc
Trúc Nhân and Mew Amazing’s branded music video with Thùy Tiên and Tiến Linh for Techcombank Inspire.
Trúc Nhân on YouTube, via Wayback Machine
Bộ ba Thùy Tiên, Trúc Nhân, Tiến Linh cùng xuất hiện trong một MV
VTV
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Thanh Niên
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Trúc Nhân mời hoa hậu Thùy Tiên, cầu thủ Tiến Linh quay MV
VietNamNet
younet media index
YouNet Media
Hoa hậu Thùy Tiên "bắn" tiếng Thái trong ca khúc mới của Trúc Nhân
VOH
Thử hỏi “Tại sao” với Thương hiệu mới dành cho thế hệ ‘Why not?’ – Techcombank Inspire
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The Influencer

Spread Score

How it works
Reach48Contagion35Breadth20Velocity87LongevityNo data yet45

Numbers

Seed video only; Kworb displayed total, stale tracker
8.2M
As of Oct 15, 2026 · YouTube · Kworb
Seed to peak
2 days
Dec 20 ’22 to Dec 22 ’22
Platforms
3
Started on YouTube
Origin
Mixed
Finance

Mechanics

  • Platform jump
  • Press loopPrimary
  • Transgression

How it spread

Trace the origin

Techcombank launched a celebrity music video on Trúc Nhân’s YouTube channel. Press reported a pre-release TikTok trend and positive comments. Kworb recorded the largest daily view gain two days after release; views fell after the launch month.

Jul ’22SepDecFeb ’23AprJulOctFeb ’24JunNovMay ’25Open webYouTubePress
Open webYouTubePress

11 more events on this chart

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Timeline (14)

  1. August 2022

    Techcombank precursor · Aug 2022

    Techcombank launched Inspire for young customers who identified with the Why Not generation.[1]

    Trúc Nhân and Mew Amazing’s branded music video with Thùy Tiên and Tiến Linh for Techcombank Inspire.
    Open the first post ↗

  2. December 2022

    Trúc Nhân / Techcombank seed · Dec 20 ’22

    Trúc Nhân released Why Not? with Thùy Tiên and Tiến Linh at 19:00 local time.[2][3]

  3. VTV press · Dec 20 ’22

    VTV covered the celebrity appearances and reported positive YouTube comments.[4]

    Bộ ba Thùy Tiên, Trúc Nhân, Tiến Linh cùng xuất hiện trong một MV
Origin
Mixed
Sector
Finance
Region
VN
Seed video only; Kworb displayed total, stale tracker
8.2M
As of Oct 15, 2026 · YouTube · Kworb
Evidence
Grade B

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3.8B impressions

New cases, every week

How the next thing spread, the week it does.

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Jul ’22SepDecFeb ’23AprJulOctFeb ’24JunNovMay ’25Open webYouTubePress
Open webYouTubePress

11 more events on this chart

Join free to see them

  1. August 2022

    Techcombank precursor · Aug 2022

    Techcombank launched Inspire for young customers who identified with the Why Not generation.[1]

    Trúc Nhân and Mew Amazing’s branded music video with Thùy Tiên and Tiến Linh for Techcombank Inspire.
    Open the first post ↗

  2. December 2022

    Trúc Nhân / Techcombank seed · Dec 20 ’22

    Trúc Nhân released Why Not? with Thùy Tiên and Tiến Linh at 19:00 local time.[2][3]

  3. VTV press · Dec 20 ’22

    VTV covered the celebrity appearances and reported positive YouTube comments.[4]

    Bộ ba Thùy Tiên, Trúc Nhân, Tiến Linh cùng xuất hiện trong một MV

  1. platform jump · Dec 21 ’22

  2. platform jump · Dec 21 ’22

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

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