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Library/Game/Temple Run
Grade B18 sourcesHIS-01577

Temple Run

Game · 2011 · Notable

53Editable slideCertificate

After going free, Temple Run reached 100 million downloads, according to Imangi.

Temple Run
Wikipedia (non-free, fair use)
Imangi’s anniversary infographic showing dated original-game milestones and platform shares.
Imangi Studios / TriplePoint
Official screenshot from the current original-game App Store listing; not a launch-era capture.
Imangi Studios

Spread Score

How it works
Reach53ContagionNo data yetBreadth50Velocity12Longevity9853

Numbers

Daily players reported to The New York Times
13M
As of Mar 1, 2012 · App stores · Self-reported · The New York Times
Seed to milestone
12 months
Aug 4 ’11 to Jul 27 ’12
Platforms
5
Started on App stores
Origin
Seeded
Gaming

Mechanics

  • Shareable outputPrimary
  • Underdog
  • Maker origin
  • Platform jump
  • Press loop

How it spread

Trace the origin

Temple Run moved from a paid iOS release to free play, score sharing and an Android release. Imangi reported 100 million downloads within a year. The July anchor marks that milestone rather than a measured attention maximum.

Documented milestone; not a measured attention peak.

Google searchesJun ’11SepDecFeb ’12AprJulOctFeb ’13AugApr ’14AugMilestoneApp storesXPressFacebookRetail
App storesXPressFacebookRetail

12 more events on this chart

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Timeline (15)

  1. August 2011

    Imangi Studios seed · Aug 4 ’11

    Imangi released Temple Run for iOS as a 99-cent game.[1][2][3]

    Open the first post ↗

  2. September 2011

    Imangi Studios owner response · Sep 18 ’11

    Imangi made Temple Run free to play, according to its anniversary infographic.[2][4]

  3. December 2011

    Imangi Studios commercial · By end of Dec 2011

    Temple Run reached the top free App Store position in December, according to Imangi.[2][4]

  1. commercial · Jan 15 ’12

  2. platform jump · Jan 23 ’12

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 18 sourced numbers and 18 sources. Start with a free account.

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Origin
Seeded
Sector
Gaming
Region
US
Daily players reported to The New York Times
13M
As of Mar 1, 2012 · App stores · Self-reported · The New York Times
Evidence
Grade B

Spread the same way

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$110M revenue

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How the next thing spread, the week it does.