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Library/Moment/Tems’ view-blocking Oscars gown
Grade B15 sourcesHIS-02095

Tems’ view-blocking Oscars gown

Moment · 2023

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A joke about Tems’ Oscars gown had 27 million views on X.

Jarrett Bellini

@JarrettBellini · Mar 13, 2023

Imagine waiting your whole life to be at the Oscars and you end up sitting behind a stratus cloud.

120.6K3.2K
Post · @JarrettBellini on X

alex medina

@mrmedina · Mar 13, 2023

I’m cryinnnnnnn tems got that lady fighting for her life

9.3K314
Post · @mrmedina on X

LB

@schLEEpington · Mar 13, 2023

Tems looked amazing and made many people proud for “taking up space” in such a way. AND there is potential for Tems to be labeled inconsiderate for wearing such a large headpiece to a seated event. I love how two things can be true.

162
Post · @schLEEpington on X

BasicBlaecGirl.LoL on Bluesky Social

@BasicBlaecGirl · Mar 13, 2023

It makes white people absolutely ILL to see Black women Thriving and taking up space. Mr. Bellini you and everyone behind #tems can SUFFER ☁️💅🏿 #Oscars h

Jarrett Bellini@JarrettBellini

Imagine waiting your whole life to be at the Oscars and you end up sitting behind a stratus cloud.

Parisisburing Pepper GIF
8419
Post · @BasicBlaecGirl on X

LERRY

@_AsiwajuLerry · Mar 13, 2023

Let us put sentiments aside, Wetin Tems do the people behind her no good at all

14K617
Post · @_AsiwajuLerry on X

𝐌𝐀𝐋𝐈𝐊

@TheMahleek · Mar 13, 2023

Interviewer: “what’s your highlight of tonight’s oscar awards” The man behind Tems: “I couldn’t see anything, Tems stole the show”

4.6K94
Post · @TheMahleek on X

TEMS

@temsbaby · Mar 13, 2023

Oops.☺️

196K4.6K
Post · @temsbaby on X
Let us put sentiments aside, Wetin Tems do the people behind her no good at all
@_AsiwajuLerry on X
Imagine waiting your whole life to be at the Oscars and you end up sitting behind a stratus cloud.
@JarrettBellini on X
Oops.☺️
@temsbaby on X
Oops.☺️
@temsbaby on X
Oops.☺️
@temsbaby on X
Tems Oscars’ Outfit Backlash; Racist or Logical?
49th Street
The Top 2023 Cultural Moments Across the Continent
Statement

Spread Score

How it works
Reach20Contagion35Breadth20Velocity65Longevity227

Numbers

Seed to peak proxy
1 day
Mar 12 ’23 to Mar 13 ’23
Platforms
3
Started on TV
Origin
Seeded
Fashion & accessories

Mechanics

  • Visible in use
  • ControversyPrimary
  • Press loop

How it spread

Trace the origin

Tems wore Lever Couture to the Oscars. A photo of her seated prompted jokes and criticism on Twitter; news outlets covered the debate, and Tems posted a brief response.

Proxy date; not a directly measured attention peak.

Google searchesFeb ’23MarAprMayJunJulAugSepOctNovDecPeak proxyTemsStarts · Mar 12 ’23Jarrett BelliniMar 13 ’23The IndependentMar 13 ’23TVXPress
TVXPress

Timeline (15)

  1. March 2023

    Tems seed · Mar 12 ’23

    Tems wore a white Lever Couture gown to the 95th Academy Awards.[1][2]

  2. Jarrett Bellini platform jump · Mar 13 ’23

    Bellini posted a photo and joked about sitting behind a stratus cloud.[3]

    Imagine waiting your whole life to be at the Oscars and you end up sitting behind a stratus cloud.
  3. Alex Medina backlash · Mar 13 ’23

    Medina posted a clip of a woman peering around the headpiece.[4][1]

  1. backlash · Mar 13 ’23

  2. backlash · Mar 13 ’23

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Spread the same way

Moment · X · 201958

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Lyst reported a 100% rise in designer searches after Porter’s Oscars tuxedo gown.

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Do this

  1. 1A visible detail can give viewers a compact image to discuss.
  2. 2

Every number (3)

  • Bellini post views on X“27M Views”
    27M[3]

Press (3 outlets)

  1. Mar 13, 20231 day inCNN Brasil · Vestido de indicada ao Oscar bloqueia visão da plateia e viraliza

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Open the rest of this case

  • 2steps to copy, the playbook
  • 3sourced numbers
  • 3outlets that covered it
  • 15sources, each linked

The same on every case, with alerts and decks.

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Origin
Seeded
Sector
Fashion & accessories
Region
US
Reported figure
—
Evidence
Grade B