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Library/Series/The Jinx
Grade A24 sourcesHIS-01652

The Jinx

Series · 2015 · Notable

43Editable slideCertificate

HBO’s docuseries finale drew an estimated 802,000 same-day viewers after Durst’s arrest.

Trailer · HBO UK on YouTube
Clip · Jenna Julien on YouTube
The Jinx: poster
Wikipedia (non-free, fair use)
The Jinx: The Life and Deaths of Robert Durst
HBO; Andrew Jarecki and Marc Smerling / Hit the Ground Running
Director of Doc Series on Accused Murderer Robert Durst: "You're Going Know What Happened"
The Hollywood Reporter
With Robert Durst, The Media Gets Its 21st-Century O.J.
Variety
Marc Smerling, Jason Blum and Andrew Jarecki at the Peabody Awards, May 21, 2016. CC BY 2.0.
Sarah E. Freeman / Grady College / Peabody Awards
Robert Durst-Doc 'Jinx' Finale Scores 11.1 Million Twitter Views as Hollywood Reacts to Jaw-Dropping Ending
TheWrap
Robert Durst, Subject of HBO Documentary on Unsolved Murders, Arrested in New Orleans (Updated)
TheWrap

Spread Score

How it works
Reach45Contagion35Breadth80Velocity0Longevity4643

Numbers

Finale-night Twitter impressions, Nielsen
11.1M
As of Mar 15, 2015 · X · TheWrap
Seed to peak proxy
7 weeks
Jan 27 ’15 to Mar 15 ’15
Platforms
6
Started on Box office
Origin
Mixed
Entertainment

Mechanics

  • Mystery & lorePrimary
  • Platform jump
  • Press loop
  • Controversy
  • Pairing

How it spread

Trace the origin

The Jinx screened at Sundance before its HBO run. Durst’s arrest preceded the finale, which aired his hot-mic remarks and drew a season-high audience. Tweets, celebrity reactions and parodies carried the series beyond HBO; its editing became a separate news story.

Proxy date; not a directly measured attention peak.

Wikipedia views · Google searchesAug ’14DecFeb ’15AprAugSep ’16Jan ’18May ’19Oct ’20Mar ’22Aug ’23Peak proxyPressOpen webBox officeTVXYouTube
PressOpen webBox officeTVXYouTube

13 more events on this chart

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Timeline (16)

  1. December 2014

    Sundance Institute precursor · Dec 8 ’14

    Sundance announced The Jinx in its new Special Events section.[1]

    The Jinx: The Life and Deaths of Robert Durst
    Open the first post ↗

  2. iSpot precursor · Dec 18 ’14

    iSpot published a listing for HBO’s television ad promoting The Jinx.[2]

  3. January 2015

    Andrew Jarecki / Sundance Film Festival seed · Jan 27 ’15

    The first two episodes screened publicly at Sundance before the HBO run.[3][4][1]

  1. press · Jan 29 ’15

  2. commercial · Feb 8 ’15

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Finale-night Twitter impressions, Nielsen
11.1M
As of Mar 15, 2015 · X · TheWrap
Evidence
Grade A

Spread the same way

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