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Library/Film/Barbarian
Grade A21 sourcesHIS-01219

Barbarian

Film · 2022 · Notable

55Editable slideCertificate

A horror film marketed around withheld twists grossed $45.35 million on its original run.

Trailer · 20th Century Studios on YouTube
Clip · Chris Stuckmann on YouTube
Clip · 20th Century Studios on YouTube
Barbarian poster
20th Century Studios (distributor); New Regency; Zach Cregger (writer-director)
BARBARIAN | Official Trailer | In Theaters September 9
20th Century Studios on YouTube
Georgina Campbell in Barbarian
CinemaBlend / AMC Theatres
Georgina Campbell in 'Barbarian.'
The Hollywood Reporter
Bill Skarsgård in Barbarian
Deadline
Georgina Campbell in Barbarian
Variety
Justin Long's New Movie | Official Trailer | Now In Theaters
20th Century Studios on YouTube
'Barbarian' Trailer: Check Into Bill Skarsgård's Rental From Hell On August 31
The Playlist

Spread Score

How it works
Reach69Contagion35Breadth90Velocity23Longevity3755

Numbers

Worldwide gross, including re-release (Box Office Mojo)
$46.2M
As of Oct 22, 2026 · Box Office Mojo
Observed peak date
Week of Nov 1, 2022
Jul 22 ’22 to Week of Nov 1, 2022
Platforms
5
Started on Box office
Leverage
10×
$46.2M on $4.5M budget

Mechanics

  • Mystery & lorePrimary
  • Underdog
  • Maker origin
  • Platform jump
  • Press loop

How it spread

Trace the origin

A public Comic-Con screening preceded Barbarian's No. 1 domestic opening and theater expansion. Early viewers urged others to go in blind. Memes followed its HBO Max release; the largest Wikipedia week in the measured window ended November 1.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJun ’22AugOctNovFeb ’23MayAugNovApr ’24AugObserved peakYouTubeBox officeXPressOpen web
YouTubeBox officeXPressOpen web

12 more events on this chart

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Timeline (15)

  1. June 2022

    20th Century Studios precursor · Jun 23 ’22

    The studio released a trailer about a double-booked rental while keeping its later plot secret.[1][2]

    'Barbarian' Trailer: Check Into Bill Skarsgård's Rental From Hell On August 31
    Open the first post ↗

  2. July 2022

    20th Century Studios / CinemaBlend / AMC seed · Jul 22 ’22

    Fans saw the film at an advance Comic-Con screening in San Diego.[3][4]

    Georgina Campbell in Barbarian

  3. Ryan Scott, Carson Timar and Phil Diego platform jump · Jul 23 ’22

    Early viewers urged people to see it blind in tweets collected by /Film.[4]

  1. press · Sep 7 ’22

  2. commercial · Sep 9 ’22

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Worldwide gross, including re-release (Box Office Mojo)
$46.2M
As of Oct 22, 2026 · Box Office Mojo
Evidence
Grade A

Spread the same way

Film · Box office · 202578

Obsession

Focus Features (distributor); Curry Barker (writer-director)

YouTube creator Curry Barker's horror film Obsession grossed $522 million worldwide.

$522.2M on a $750K–$1M budget

1 / 8

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New cases, every week

How the next thing spread, the week it does.