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Library/Book/They Both Die at the End
Grade A22 sourcesHIS-01307

They Both Die at the End

Book · 2017 · Niche

36Editable slideCertificate

BookTok revived a novel whose paperback sold 684,982 US copies in a year.

Clip · TikTok
Original US cover of They Both Die at the End, art by Simon Prades
Cover art by Simon Prades; design by Erin Fitzsimmons; HarperTeen
UK paperback cover of They Both Die at the End
Wikipedia (non-free, fair use)
Adam Silvera beside the cover of They Both Die at the End
Deadline
Cover of the prequel The First to Die at the End
TIME

Spread Score

How it works
Reach21Contagion35Breadth50Velocity0Longevity8836

Numbers

Milestone date
Apr 2021
Sep 5 ’17 to Apr 2021
Platforms
4
Started on Retail
Origin
Mixed
Entertainment

Mechanics

  • Response chainPrimary
  • Visible in use
  • Platform jump
  • Press loop
  • Revival

How it spread

Trace the origin

Published in 2017, the novel returned to bestseller lists through BookTok recommendations and reactions. A Rocket creator partnership joined the spread. Its paperback sold 684,982 US copies in 2021 and attracted new TV development.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia viewsJul ’17NovSep ’18Aug ’19Aug ’20Apr ’21JunSepFeb ’22JunOctFeb ’23MilestoneRetailTikTokPressAudio
RetailTikTokPressAudio

13 more events on this chart

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Timeline (16)

  1. September 2017

    Adam Silvera / HarperTeen seed · Sep 5 ’17

    HarperTeen published Silvera's novel about Mateo and Rufus receiving notice of their deaths.[1][2]

    Open the first post ↗

  2. January 2019

    US print buyers commercial · Week of Jan 5, 2019

    The paperback sold 2,294 tracked copies in the week ending January 5.[3]

  3. March 2021

    Abby (@abbysbooks), with Rocket platform jump · Mar 4 ’21

    Rocket partnered with Abby on a video documenting her reading the novel in a day.[4][5][6]

  1. press · Mar 21 ’21

  2. platform jump · Mar 21 ’21

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade A

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