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Library/Book/Twilight (novel)
Grade B22 sourcesHIS-01291

Twilight (novel)

Book · 2005 · Notable

43Editable slideCertificate

Little, Brown reported 5.7 million standard Twilight paperbacks sold in 2008.

Twilight first-edition cover: hands holding a red apple.
Stephenie Meyer / Little, Brown
Official graphic marking twenty years of Twilight, framed by fan photos.
Stephenie Meyer

Spread Score

How it works
ReachNo data yetContagion35Breadth50VelocityNo data yetLongevityNo data yet43

Numbers

Milestone date
By end of 2008
Oct 5 ’05 to By end of 2008
Platforms
4
Started on Retail
Origin
Mixed
Media & publishing

Mechanics

  • Fandom mobilisationPrimary
  • Identity badge
  • Platform jump
  • Press loop
  • Maker origin

How it spread

Trace the origin

Twilight reached fan fiction, MySpace pages and reader-run reference sites after publication. A film adaptation added a planned marketing push. Little, Brown reported 5.7 million standard paperbacks sold in its film year; the peak anchor is that sales milestone.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’04Dec ’05Dec ’06Nov ’07Sep ’08DecAug ’09Oct ’10Jul ’14Dec ’18May ’23Feb ’26MilestoneRetailPressOpen webBox office
RetailPressOpen webBox office

13 more events on this chart

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Timeline (16)

  1. October 2005

    Stephenie Meyer / Little, Brown seed · Oct 5 ’05

    Little, Brown published Twilight, a romance between Bella Swan and the vampire Edward Cullen.[1][2]

    Open the first post ↗

  2. Seattle Post-Intelligencer press · Oct 7 ’05

    The Seattle P-I profiled Meyer during her first book tour and described her dream-to-publication story.[3]

  3. March 2006

    Alphie and Pel (Twilight Lexicon) platform jump · Mar 6 ’06

    Alphie and Pel launched the Twilight Lexicon after fan fiction led Alphie to correspond with Meyer.[4][5]

  1. press · Feb 16 ’07

  2. owner response · May 11 ’07

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Why it worked

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Origin
Mixed
Sector
Media & publishing
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Book · Retail · 202556

Onyx Storm

Rebecca Yarros / Red Tower Books (Entangled Publishing)

Onyx Storm set BookScan’s adult debut record with 1.29 million US hardcovers sold.

2.7M sold

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How the next thing spread, the week it does.