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Library/Music/Uptown Funk
Grade A23 sourcesHIS-01663

Uptown Funk

Music · 2014 · Notable

45Editable slideCertificate

A label single drew dance videos and parodies and led the Hot 100 for 14 weeks.

Clip · TrippyJV on YouTube
Clip · MarkRonsonVEVO on YouTube
Uptown Funk: cover art
Wikipedia (non-free, fair use)
Mark Ronson - Uptown Funk (Official Video) ft. Bruno Mars
MarkRonsonVEVO on YouTube
A still from "Uptown Funk" by Mark Ronson featuring Bruno Mars.
Billboard
Mark Ronson: “Uptown Funk” Came From Pure Joy | Grammy
Recording Academy
'Uptown Funk!' Gains Five Co-Writers | Billboard
Billboard

Spread Score

How it works
Reach51Contagion35Breadth70Velocity0Longevity5945

Numbers

U.S. weekly all-format radio audience estimate; not unique listeners
159M
As of Apr 8, 2015 · Audio · Billboard
Milestone date
Week of Apr 8, 2015
Nov 10 ’14 to Week of Apr 8, 2015
Platforms
6
Started on Audio
Origin
Seeded
Entertainment

Mechanics

  • Response chainPrimary
  • Platform jump
  • Press loop
  • Challenge
  • Political adoption

How it spread

Trace the origin

Ronson and Mars released the single and performed it on SNL. Fleur East's cover prompted an earlier UK release. School dances, parodies and political clips followed; the song led the Hot 100 for 14 weeks.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesOct ’14DecJan ’15FebMarAprMaySepFeb ’16JunOctMilestoneXAudioPressYouTubeTVOpen web
XAudioPressYouTubeTVOpen web

13 more events on this chart

Join free to see them

Timeline (16)

  1. October 2014

    Mark Ronson and Bruno Mars precursor · Oct 30 ’14

    Ronson and Mars announced their collaboration on Twitter.[1]

    Open the first post ↗

  2. November 2014

    Mark Ronson / Columbia / RCA seed · Nov 10 ’14

    Ronson released Uptown Funk featuring Bruno Mars as a digital single.[2][3]

  3. Billboard press · Nov 10 ’14

    Billboard interviewed Ronson about the single and announced a forthcoming SNL performance.[3]

  1. owner response · Nov 19 ’14

  2. platform jump · Nov 22 ’14

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Why it worked

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Origin
Seeded
Sector
Entertainment
Region
GB
U.S. weekly all-format radio audience estimate; not unique listeners
159M
As of Apr 8, 2015 · Audio · Billboard
Evidence
Grade A

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New cases, every week

How the next thing spread, the week it does.