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Library/Meme & format/Walmart yodeling boy (Mason Ramsey)
Grade B20 sourcesHIS-01409

Walmart yodeling boy (Mason Ramsey)

Meme & format · 2018 · Notable

47Editable slideCertificate

A Walmart yodeling clip’s Twitter repost drew more than 50,000 retweets.

Clip · ViralHog on YouTube
Clip · TheEllenShow on YouTube
Clip · Mason Ramsey on YouTube
Clip · Mason Ramsey on YouTube
Cover of Mason Ramsey's single Famous
Big Loud / Atlantic Records
Mason Ramsey performing at the Gramercy Theatre, New York
Cornberd / Wikimedia Commons
Mason Ramsey debuting Famous on a TV stage with his band
Big Loud
Mason Ramsey in a cowboy hat, Billboard portrait
Billboard

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth60Velocity36Longevity4047

Numbers

Seed to milestone
3 weeks
Mar 24 ’18 to Apr 13 ’18
Platforms
8
Started on Facebook
Origin
Mixed
Entertainment

Mechanics

  • Underdog
  • Maker origin
  • Response chain
  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

Dana Tanner posted Ramsey’s Walmart performance to Facebook. Licensed reposts, Twitter jokes and remixes preceded Ellen and a sponsored Coachella visit. A record deal followed; his separate single Famous debuted at No. 4 on Hot Country Songs.

Documented milestone; not a measured attention peak.

Google searchesJan ’18AprMayJulNovJun ’19DecAug ’20Apr ’21OctMilestoneFacebookYouTubeXPressTVRetailAudioTikTok
FacebookYouTubeXPressTVRetailAudioTikTok

12 more events on this chart

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Timeline (15)

  1. March 2018

    Dana Tanner seed · Mar 24 ’18

    Dana Tanner posted her video of Mason Ramsey singing Lovesick Blues in a Harrisburg Walmart.[1][2]

    Open the first post ↗

  2. ViralHog platform jump · Mar 26 ’18

    ViralHog uploaded the performance after licensing Tanner’s video.[3][1]

  3. @dumbassvegan platform jump · Mar 27 ’18

    A Twitter user paired the clip with a joke about asking a Walmart employee for light bulbs.[4][5]

  1. press · Apr 2 ’18

  2. platform jump · Apr 10 ’18

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Why it worked

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  1. 1
  2. 2
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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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David Sandberg / Laser Unicorns

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New cases, every week

How the next thing spread, the week it does.