Grade B21 sourcesHIS-00615
LEAD FROM BEHIND: Ryan Reynolds and Rob McElhenney
Campaign · 2022 · Notable
The Alliance reported over 18 million views for its filmed celebrity colonoscopies.
Ryan Reynolds
@VancityReynolds · Sep 13, 2022
I made a bet. I lost. But it still paid off. @LeadFromBehind @RMcElhenney @DrLaPook @nyulangone @RMcElhenney
Spread Score
How it worksNumbers
- Earned media impressions; Alliance award-entry estimate
- 3.3B
- Self-reported · Shorty Awards / Colorectal Cancer Alliance entry
- Peak date
- Week of Sep 19, 2022
- Sep 13 ’22 to Week of Sep 19, 2022
- Platforms
- 6
- Started on YouTube
- Origin
- Stunt
- Health & fitness
How it spread
Trace the originReynolds and McElhenney filmed their screenings for a planned celebrity launch. TV and news outlets covered the polyp removals; Couric replied on Instagram. Zocdoc later reported higher bookings, while the Alliance claimed millions of video views.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
Changelogupdated Oct 16 ’26
- Added 1 number
- Added: 15 events, 20 sources · Score 44 · Fact-check passed (33 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.