Grade B20 sourcesHIS-01132

Water dance challenge

Activity · 2023 · Notable

41Editable slideCertificate

The #WaterChallenge hashtag reached 1.8 billion TikTok views, the platform told Reuters.

Original · Tyla / Lee-ché “Litchi” Janecke

Clip · @hernametyla on TikTok

Clip · @hernametyla on TikTok

Clip · @henrycorvalan on TikTok

Clip · @enola.bedard on TikTok

Clip · @carliegrisham on TikTok

Clip · TylaVEVO on YouTube

Clip · 102.7KIISFM on YouTube

Dc @Litchi #tyla — @hernametyla on TikTok

Tyla — Billboard

Dc @Litchi — @hernametyla on TikTok

Ya’ll are killing this challenge🐅 keep tagging me and Dc: @Litchi 🤍 #tylawater — @hernametyla on TikTok

TYLA — TIME

Tyla - Water (Official Music Video) — TylaVEVO on YouTube

WATER — Official Charts Company

Tyla Talks "Water," Debut Album, "Water" Dance Challenge & MORE! | iHeartRadio | EJ — iHeartRadio / EJ

Rema, left, and Selena Gomez accept the award for best Afrobeats for "Calm Down" during the MTV Video Music Awards on Sept. 12, 2023, at the Prudential Center in Newark, N.J. African music is… — Reuters / KSL

This Song 🥹❤️ — @henrycorvalan on TikTok

You know I had to jump on the trend 💧💧💧 @Tyla #water — @enola.bedard on TikTok

Tyla Talks "Water," Debut Album, "Water" Dance Challenge & MORE! — 102.7KIISFM on YouTube

Tyla, Billboard Cover Shoot — Billboard

Tyla solidifies rising star status with viral hit 'Water' — The Music Universe

Tyla — Billboard

VIDEO: A Very Pregnant Ciara Bodies Tyla's 'Water' Dance Challenge — MadameNoire

Spread Score

Numbers

Seed to peak: 4 months; Aug 20 ’23 to Dec 15 ’23
Platforms: 8; Started on TikTok
Origin: Mixed; Entertainment

Mechanics

How it spread

Trace the origin

Tyla’s stage routine became a dance challenge on TikTok and Instagram. Creators copied its hip movements and water pour; Zebr also paid creators to participate. The parent song entered the Hot 100 and later won a Grammy.

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13 more events on this chart

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Timeline (16)

July 2023
Tyla / FAX / Epic Records precursor · Jul 28 ’23
Tyla released Water before the self-poured-water performance clip circulated.[1]
Open the first post ↗
August 2023
Tyla precursor · Aug 4 ’23
Tyla posted an earlier dance routine and credited Litchi.[2]
Tyla seed · Aug 20 ’23
Tyla uploaded the Rwanda stage clip with the water-pouring routine.[3][4]

Spread the same way

Buss It Challenge

TikTok · 2021

Erica Banks - Buss It [Official Music Video]

Peaked at #7

Jiggle Jiggle dance

TikTok · 2022

my money don’t jiggle jiggle.

Blinding Lights Challenge

TikTok · 2020

Excited to say our #blindinglightschallenge will be on @fortnite very soon!! Thank you everyone for making this dance go viral!! ❤️❤️

1M derivatives

Supalonely Dance

TikTok · 2020

not my usual content but this song was too catchy to not make a dance to LMAO🥺🥺 try it and tag me !! #foryou #foryour #foryoupage #foryourpage

New cases, every week

How the next thing spread, the week it does.