Whopper Sacrifice
Campaign · 2009 · Niche
A Facebook coupon app reported 233,906 friendship deletions before it closed.
Spread Score
How it worksNumbers
- Friendship deletions
- 233.9K
- At campaign closure · Campaign-reported actions · Facebook · Self-reported · Communication Arts / CP+B
- Seed to milestone
- 8 days
- Jan 7 ’09 to Jan 15 ’09
- Platforms
- 2
- Started on Facebook
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originBurning profile photos and a ten-friend meter made progress toward a Whopper coupon visible. Deleted friends received invitations to join. Paid Facebook ads also supplied traffic; platform restrictions and dwindling coupon inventory complicated the shutdown.
Documented milestone; not a measured attention peak.
2 more events on this chart
Join free to see themTimeline (5)
January 2009
Burger King seed · Jan 7 ’09
Launched a Facebook app exchanging ten friend deletions for a Whopper coupon.[1]
PCWorld / ABC News press · Jan 9 ’09
Reported the app’s public deletion messages and more than 50,000 participants.[2]
Chief Marketer commercial · Jan 12 ’09
Reported burning photos, a ten-friend meter, recipient invitations, 55,000-plus downloads and Facebook ads.[1]
Spread the same way
New cases, every week
How the next thing spread, the week it does.