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Library/Campaign/IKEA paid Roblox jobs
Grade B20 sourcesHIS-00601

IKEA paid Roblox jobs

Campaign · 2024 · Notable

55Editable slideCertificate

IKEA said its paid Roblox job offer drew over 178,000 applications.

Clip · penguinz0 on YouTube
Clip · IKEA UK on Instagram
Official game screenshot showing the IKEA showroom and co-worker avatars.
IKEA
IKEA is opening a new store on Roblox
IKEA UK & Ireland
Official launch artwork showing an IKEA co-worker avatar in The Co-Worker game.
IKEA
IKEA
Mother London
(EDITOR'S NOTE: Image taken with a drone)The IKEA
TIME
Ikea is hiring real people to work at its virtual Roblox store
CBS News
IKEA UK and Ireland is opening a new store on Roblox… and you could be paid to work there! | Ingka Group
Ingka Group
IKEA UK on Instagram: "Applications are open! Get paid to work as a Co-Worker at IKEA on Roblox 🎮🛋️ Click the link in our bio to apply now. #IKEAonRoblox #IKEAUK"
IKEA UK on Instagram
Roblox IKEA Situation is Crazy
penguinz0 on YouTube
IKEA: The Co-Worker Roblox game thumbnail
Rolimon’s
LEARN (AND EARN) WHILE YOU PLAY: DIGITAL GRAND PRIX
Epica Awards
Ikea: The Co-Worker
The Gang via Virtual Reality Marketing
Ikea builds recruitment campaign through Roblox
Creative Salon
IKEA Is Hiring People to Work in Virtual Roblox Stores - But There's A Catch
The Escapist
IKEA Job In Roblox | Know Your Meme
Know Your Meme
Ikea ofrece trabajo en Roblox por 15 euros la hora - Marketing4all
Marketing4all
Careers Done Different at IKEA With its Roblox Store Campaign
Creative Salon

Spread Score

How it works
Reach73ContagionNo data yetBreadth50Velocity65Longevity1355

Numbers

Earned-media impressions claimed by The Gang
16B
As of Aug 20, 2025 · Self-reported · The Gang via Virtual Reality Marketing
Seed to peak
3 weeks
Jun 3 ’24 to Jun 26 ’24
Platforms
7
Started on Open web
Origin
Stunt
Retail

Mechanics

  • TransgressionPrimary
  • Response chain
  • Platform jump
  • Creator relay
  • Controversy

How it spread

Trace the origin

IKEA offered paid shifts in a Roblox store before the game opened. Users made application videos and memes, and national outlets covered the offer. IKEA reported over 178,000 applications; its game opened on June 24 with ten selected paid players.

Google searchesMay ’24JunJulAugSepNovJan ’25MarPeakOpen webPressXRedditTikTokInstagramYouTube
Open webPressXRedditTikTokInstagramYouTube

13 more events on this chart

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Timeline (16)

  1. June 2024

    IKEA UK seed · Jun 3 ’24

    IKEA opened applications for ten paid Roblox roles advertised at £13.15 an hour.[1]

    IKEA is opening a new store on Roblox
    Open the first post ↗

  2. Creative Salon press · Jun 3 ’24

    Creative Salon covered the recruitment offer and its social and in-store campaign.[2][3]

    Ikea builds recruitment campaign through Roblox

  3. RBXNews platform jump · Jun 3 ’24

    RBXNews posted the paid-job offer on X, as preserved in The Escapist’s embed.[4]

    IKEA Is Hiring People to Work in Virtual Roblox Stores - But There's A Catch
Origin
Stunt
Sector
Retail
Region
GB
Earned-media impressions claimed by The Gang
16B
As of Aug 20, 2025 · Self-reported · The Gang via Virtual Reality Marketing
Evidence
Grade B

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Google searchesMay ’24JunJulAugSepNovJan ’25MarPeakOpen webPressXRedditTikTokInstagramYouTube
Open webPressXRedditTikTokInstagramYouTube

13 more events on this chart

Join free to see them

  1. June 2024

    IKEA UK seed · Jun 3 ’24

    IKEA opened applications for ten paid Roblox roles advertised at £13.15 an hour.[1]

    IKEA is opening a new store on Roblox
    Open the first post ↗

  2. Creative Salon press · Jun 3 ’24

    Creative Salon covered the recruitment offer and its social and in-store campaign.[2][3]

    Ikea builds recruitment campaign through Roblox

  3. RBXNews platform jump · Jun 3 ’24

    RBXNews posted the paid-job offer on X, as preserved in The Escapist’s embed.[4]

    IKEA Is Hiring People to Work in Virtual Roblox Stores - But There's A Catch

  1. backlash · Jun 3 ’24

  2. press · Jun 4 ’24

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Why it worked

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