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Library/Campaign/A Recipe for Seduction
Grade B27 sourcesHIS-00007

A Recipe for Seduction

Campaign · 2020 · Notable

Made by JEAN (production) and KFC in-house · Source

52Editable slideCertificate

A+E’s awards entry claimed 55,000 new KFC buyers after its Lifetime mini-movie.

Trailer · Lifetime on YouTube
Clip · Lifetime on YouTube
A Recipe for Seduction | Presented by Kentucky Fried Chicken | Full Mini-Movie | Lifetime
Lifetime on YouTube
Official campaign poster showing Mario Lopez as Colonel Sanders and Justene Alpert.
KFC / Lifetime
A Recipe for Seduction | Premieres December 13th | Presented by Kentucky Fried Chicken | Lifetime
Lifetime on YouTube
Mario Lopez Is Colonel Sanders in 'A Recipe for Seduction'
Adweek
Mario Lopez
Deadline
Yes, Lifetime’s newest ‘mini-movie’ is Kentucky Fried Chicken-themed, starring Mario Lopez as sexy Colonel Sanders
KSAT / Graham Media Group
KFC's sexy Colonel Sanders Lifetime movie is the perfect distillation for this year's brand madness - Salon.com
Salon
Sisters React: Sexy Chicken Double Feature - Awards Radar
Awards Radar
Indianapolis Colts v Houston Texans
Battle Red Blog
9 Grand Clios in TV/Streaming Set a New Bar for Inventive Storytelling | Muse by Clios
Muse by Clios

Spread Score

How it works
Reach57Contagion35Breadth70Velocity65Longevity3052

Numbers

Campaign PR impressions, reported lower bound
1.8B
As of Oct 12, 2026 · Press · Self-reported · A+E Global Media
Seed to peak
1 day
Dec 7 ’20 to Dec 8 ’20
Platforms
7
Started on X
Origin
Mixed
Food & beverage

Mechanics

  • TransgressionPrimary
  • Response chain
  • Platform jump
  • Controversy
  • Press loop
  • Pairing

How it spread

Trace the origin

KFC’s Lifetime trailer prompted Twitter jokes and press coverage on December 7. The film aired with an Uber Eats offer on December 13. A+E later claimed 55,000 new buyers and increased promotional sales.

Wikipedia views · Google searchesNov ’20Jan ’21MarMayJulSepNovFeb ’22MayAugNovPeakOpen webYouTubeXPressTVFacebookAudio
Open webYouTubeXPressTVFacebookAudio

14 more events on this chart

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Timeline (17)

  1. December 2020

    KFC precursor · Dec 7 ’20

    KFC announced a 15-minute Lifetime romance starring Mario Lopez as Colonel Sanders.[1][2]

    Open the first post ↗

  2. Lifetime precursor · Dec 7 ’20

    Lifetime released the trailer for A Recipe for Seduction.[3][4][5][6]

    Mario Lopez Is Colonel Sanders in 'A Recipe for Seduction'

  3. Dan Sandler (@Danielsand) seed · Dec 7 ’20

    Dan Sandler applauded the advertising and asked McDonald’s for a McRib romance starring Matt Bomer.[7]

    Yes, Lifetime’s newest ‘mini-movie’ is Kentucky Fried Chicken-themed, starring Mario Lopez as sexy Colonel Sanders
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 24 sources · Score 50
Origin
Mixed
Sector
Food & beverage
Region
US
Campaign PR impressions, reported lower bound
1.8B
As of Oct 12, 2026 · Press · Self-reported · A+E Global Media
Evidence
Grade B

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52
Contemporary screenshot of BYD’s original Weibo film, posted at 20:10.

800M impressions

New cases, every week

How the next thing spread, the week it does.

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· Source
Wikipedia views · Google searchesNov ’20Jan ’21MarMayJulSepNovFeb ’22MayAugNovPeakOpen webYouTubeXPressTVFacebookAudio
Open webYouTubeXPressTVFacebookAudio

14 more events on this chart

Join free to see them

  1. December 2020

    KFC precursor · Dec 7 ’20

    KFC announced a 15-minute Lifetime romance starring Mario Lopez as Colonel Sanders.[1][2]

    Open the first post ↗

  2. Lifetime precursor · Dec 7 ’20

    Lifetime released the trailer for A Recipe for Seduction.[3][4][5][6]

    Mario Lopez Is Colonel Sanders in 'A Recipe for Seduction'

  3. Dan Sandler (@Danielsand) seed · Dec 7 ’20

    Dan Sandler applauded the advertising and asked McDonald’s for a McRib romance starring Matt Bomer.[7]

    Yes, Lifetime’s newest ‘mini-movie’ is Kentucky Fried Chicken-themed, starring Mario Lopez as sexy Colonel Sanders

  1. press · Dec 7 ’20

  2. platform jump · Dec 7 ’20

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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