Grade B30 sourcesHIS-00060
Boots and a Slick Back Bun
Meme & format · 2024 · Niche
An outfit chant reached 10.5 million seed views and became a template for brands.
Spread Score
How it worksNumbers
- HR-layoff meme on X, additional impressions reported by TBH
- 12M
- As of Jul 16, 2024 · X · Self-reported · Glamour / Rachael Wilde interview
- Peak proxy date
- Week of Jul 15, 2024
- Jun 29 ’24 to Week of Jul 15, 2024
- Platforms
- 5
- Started on TikTok
- Origin
- Organic
- Culture (no sector)
How it spread
Trace the originThree friends posted an outfit chant on TikTok. Creators, Amy Poehler, Podcrushed and the Miami Dolphins Cheerleaders recreated it. X reposts of TBH Skincare’s office version drew criticism; TBH turned the attention into a product bundle.
Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
Changelogupdated Oct 12 ’26
- Added: 16 events, 21 sources · Score 35
Spread the same way
New cases, every week
How the next thing spread, the week it does.