LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Food & drink/Dalgona coffee
Grade B25 sourcesHIS-00107

Dalgona coffee

Food & drink · 2020 · Notable

59Editable slideCertificate

Whipped coffee ranked first among Google’s global trending recipe searches in 2020.

Original · 뚤기ddulgi
Clip · James Hoffmann on YouTube
Clip · KBS WORLD TV on YouTube
Clip · KBS Entertain on YouTube
달고나커피, 400번 저어먹는 커피
뚤기ddulgi on YouTube
Dalgona Coffee prepared at home
Wikieditkid / CC BY-SA 4.0 / Wikimedia Commons
A hand holds a glass of milk topped with whipped coffee foam, photographed for Google’s dalgona trend report.
Google
Nescafe Gold Dalgana Kampanyası | CreatorDen
CreatorDen
Americans turn into home baristas to get their coffee shop coffee fix
Mintel
Dalgona Coffee - Explained and Upgraded
James Hoffmann on YouTube
Ilwoo’s Mukbang at Macau [Stars' Top Recipe at Fun-Staurant/2020.01.13]
KBS WORLD TV on YouTube
400번을 저어 만든★수타 달고나 커피! 일우 눈이 번쩍! [신상출시 편스토랑/Stars Top Recipe at Fun-Staurant] 20200103
KBS Entertain on YouTube
Viral TikTok whipped coffee trend is thanks to second-year UC Davis student Hannah Cho | The Aggie
The California Aggie
People All Over the World Are Making Frothy 'Dalgona' Coffee, Thanks to Quarantine
VICE

Spread Score

How it works
Reach57Contagion45Breadth100Velocity58Longevity2559

Numbers

Instagram #dalgonacoffee posts, approximately
118K
As of Apr 3, 2020 · Instagram · Business Insider
Peak date
Week of Apr 10, 2020
Feb 22 ’20 to Week of Apr 10, 2020
Platforms
8
Started on YouTube
Origin
Organic
Food & beverage

Mechanics

  • ChallengePrimary
  • Response chain
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

A Korean TV tasting preceded ddulgi’s home recipe. TikTok attempts, Instagram posts and cafe takeout followed. Google ranked dalgona first among global trending recipes in 2020. Nescafé ran a later influencer campaign; a coffee-kit seller faced origin-claim criticism.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJan ’20FebAprMayAugNovFeb ’21MaySepFeb ’22PeakTVYouTubeTikTokPressInstagramOpen webFacebookRetail
TVYouTubeTikTokPressInstagramOpen webFacebookRetail

14 more events on this chart

Join free to see them

Timeline (17)

  1. January 2020

    Jung Il-woo precursor · Jan 3 ’20

    Jung Il-woo compared Hon Kee Cafe's whipped coffee to dalgona on Korean television.[1][2][3][4]

    달고나커피, 400번 저어먹는 커피
    Open the first post ↗
  2. KBS WORLD TV precursor · Jan 13 ’20

    KBS WORLD TV’s YouTube version carried the programme date January 13.[1][5]

  3. February 2020

    뚤기ddulgi seed · Feb 22 ’20

    ddulgi posted a home recipe for whipped coffee over milk.[6][7]

Changelogupdated Oct 13 ’26
  1. 2026-10-13Archived 2 sources
  2. 2026-10-12Added: 16 events, 25 sources · Score 59
Origin
Organic
Sector
Food & beverage
Region
KR
Instagram #dalgonacoffee posts, approximately
118K
As of Apr 3, 2020 · Instagram · Business Insider
Evidence
Grade B

Spread the same way

Raygun at the Paris Olympics

X · 2024

56
AOC Statement on Oceania Qualifying Process for Breaking | Australian Olympic Committee

14M views

Hotline Bling (music video)

Open web · 2015

54
Hotline Bling on Apple Music

1.6M derivatives

Momondo: The DNA Journey

YouTube · 2016

51
momondo – The DNA Journey

8.3B impressions

Save Ralph

YouTube · 2021

50
Save Ralph - A short film with Taika Waititi

42M views

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Wikipedia views · Google searchesJan ’20FebAprMayAugNovFeb ’21MaySepFeb ’22PeakTVYouTubeTikTokPressInstagramOpen webFacebookRetail
TVYouTubeTikTokPressInstagramOpen webFacebookRetail

14 more events on this chart

Join free to see them
  1. January 2020

    Jung Il-woo precursor · Jan 3 ’20

    Jung Il-woo compared Hon Kee Cafe's whipped coffee to dalgona on Korean television.[1][2][3][4]

    달고나커피, 400번 저어먹는 커피
    Open the first post ↗
  2. KBS WORLD TV precursor · Jan 13 ’20

    KBS WORLD TV’s YouTube version carried the programme date January 13.[1][5]

  3. February 2020

    뚤기ddulgi seed · Feb 22 ’20

    ddulgi posted a home recipe for whipped coffee over milk.[6][7]

  1. platform jump · Mar 10 ’20

  2. press · Mar 13 ’20

Join free to see the other 14 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 16 sourced numbers and 25 sources. Start with a free account.

Join freeGo Pro