Grade B14 sourcesHIS-00139
Duolingo kills Duo the owl
Campaign · 2025 · Notable
Duolingo announced its owl mascot had died, then reported 1.7 billion organic impressions.
Spread Score
How it worksNumbers
- Organic impressions for Dead Duo (company-reported)
- 1.7B
- As of May 1, 2025 · Self-reported · Duolingo (SEC 8-K exhibit)
- Seed to peak
- 1 day
- Feb 11 ’25 to Feb 12 ’25
- Platforms
- 5
- Started on X
- Origin
- Stunt
- Education
How it spread
Trace the originOn Feb. 11, 2025, Duolingo announced on X that its owl mascot Duo was dead, and brands like Netflix joined in. CNN counted 47 million views on the post by Feb. 12. Duo returned on Feb. 24 after users met a 50 billion XP goal.
11 more events on this chart
Join free to see themTimeline (14)
February 2025
@duolingo seed · Feb 11 ’25
Duolingo posted on X that its mascot Duo was dead and that authorities were investigating the cause of death.[1][2][3]
63.2M views in one day (Know Your Meme)Open the first post ↗Appfigures (via TechCrunch) commercial · Feb 11 ’25
Appfigures estimated it was Duolingo's best day of worldwide iOS downloads in 2025 so far, about 15% above average.[5]
Changelogupdated Oct 12 ’26
- Added: 13 events, 13 sources · Score 52
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