Duo’s Sumo Showdown
Campaign · 2025 · Niche
Duo wrestled Japan’s mascots; the agency claimed over 90 million total impressions.
Duolingo(デュオリンゴ) | 日本公式🇯🇵
@Duolingo_Japan · Aug 8, 2025
ぼくの中で、力士の血が燃えている—— 日本中のマスコットを集めて、相撲大会をひらくことにした！ この勝負の行方を、ぜひ見届けてほしい。 観覧希望の方は、ツリーのリンクから申し込んでね 詳細はツリー投稿を見てね！（続く）
MOUNTAIN GRAPHICS
@MOUNTAINGRAPHIC · Sep 6, 2025
Duolingo主催のデュオどすこい相撲大会の応援イラストを描きました。 利用していて馴染み深いドンキのドンペンを応援！デュオくんも頑張れ！ 白熱の取り組みを是非！Let's fight！ @Duolingo_Japan #デュオどすこい相撲大会 #pr
バブルン【公式】
@bubblun_jp · Sep 6, 2025
いざ……出陣!!😠 🔥🔥🔥 #デュオどすこい相撲大会 htt
パックマン公式_JP
@BNEI_PACMAN_JP · Sep 6, 2025
間も無く #デュオどすこい相撲大会 本番です！！ #パックマン の応援よろしくお願いします🥠
Spread Score
How it worksNumbers
- Agency claim, total campaign impressions; cutoff unstated
- 90M
- As of Oct 14, 2026 · Self-reported · UltraSuperNew
- Peak date
- Week of Sep 17, 2025
- Aug 5 ’25 to Week of Sep 17, 2025
- Platforms
- 3
- Started on X
- Origin
- Stunt
- Education
How it spread
Trace the originDuo’s DNA-test story led to a mascot sumo tournament in Tokyo. A Sonic news account shared it on Bluesky. Ponta won the final; advertising trades covered the footage and the campaign later won a Bronze Spike.
Dates use the stated precision; chart positions are date anchors.
15 more events on this chart
Join free to see themTimeline (18)
August 2025
@Duolingo_Japan seed · Aug 5 ’25
Duo announced a journey after a fictional DNA test found human ancestry.[1][2]
6.1M live X post views, 14 Oct 2026Open the first post ↗@Duolingo_Japan owner response · Aug 8 ’25
Duo invited Japan’s mascots to wrestle and opened applications to watch the tournament.[3]
@WAKASASEIKATSU owner response · Aug 8 ’25
Wakasa Seikatsu asked Duo to fight its blueberry mascot in a reply to the invitation.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.