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Library/Music/Hum Hain Happy / 6 Pack Band
Grade B28 sourcesHIS-00221

Hum Hain Happy / 6 Pack Band

Music · 2016 · Notable

42Editable slideCertificate

Hum Hain Happy approached 2 million YouTube views, according to Reuters in July 2016.

Original · Y-Films / 6 Pack Band
Hum Hain Happy - 6 Pack Band
YFilms on YouTube
Official 6 Pack Band project artwork.
afaqs!
6 Pack Band 2.0
Yash Raj Films

Spread Score

How it works
Reach33Contagion35Breadth50Velocity63Longevity3742

Numbers

Original music video: Reuters estimate
2M
As of Jul 12, 2016 · YouTube · Reuters (via Kuwait Times)
Seed to peak
1 day
Jan 6 ’16 to Jan 7 ’16
Platforms
5
Started on YouTube
Origin
Seeded
Entertainment

Mechanics

  • UnderdogPrimary
  • Press loop
  • Platform jump
  • Transgression
  • Maker origin

How it spread

Trace the origin

Y-Films launched the cover with Red Label and celebrity support. It reported a million first-day views. Public X shares, press and audio distribution followed. Reuters put the video near 2 million views in July; the wider band campaign won a Cannes Grand Prix.

Google searchesDec ’15Feb ’16AprMayJulNovApr ’17SepMar ’18PeakYouTubeXPressOpen webAudio
YouTubeXPressOpen webAudio

13 more events on this chart

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Timeline (16)

  1. January 2016

    Y-Films seed · Jan 6 ’16

    Y-Films released Hum Hain Happy, a cover of Pharrell Williams’ Happy, with an Anushka Sharma introduction.[1][2][24]

    Hum Hain Happy - 6 Pack Band
    Open the first post ↗

  2. Anushka Sharma owner response · Jan 6 ’16

    Anushka Sharma promoted the debut on X at 10:35:26 UTC as part of the celebrity-supported launch.[3][2]

  3. Y-Films peak · Jan 7 ’16

    The debut passed a million views in its first 24 hours, according to a later Y-Films claim.[4]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 23 sources · Score 47
Origin
Seeded
Sector
Entertainment
Region
IN
Original music video: Reuters estimate
2M
As of Jul 12, 2016 · YouTube · Reuters (via Kuwait Times)
Evidence
Grade B

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Peaked at #61

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Google searchesDec ’15Feb ’16AprMayJulNovApr ’17SepMar ’18PeakYouTubeXPressOpen webAudio
YouTubeXPressOpen webAudio

13 more events on this chart

Join free to see them

  1. January 2016

    Y-Films seed · Jan 6 ’16

    Y-Films released Hum Hain Happy, a cover of Pharrell Williams’ Happy, with an Anushka Sharma introduction.[1][2][24]

    Hum Hain Happy - 6 Pack Band
    Open the first post ↗

  2. Anushka Sharma owner response · Jan 6 ’16

    Anushka Sharma promoted the debut on X at 10:35:26 UTC as part of the celebrity-supported launch.[3][2]

  3. Y-Films peak · Jan 7 ’16

    The debut passed a million views in its first 24 hours, according to a later Y-Films claim.[4]

  1. press · Jan 8 ’16

  2. platform jump · Jan 9 ’16

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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