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Library/Moment/Jesse Williams' BET Awards Speech
Grade B34 sourcesHIS-00233

Jesse Williams' BET Awards Speech

Moment · 2016 · Notable

51Editable slideCertificate

A televised speech about race drew over 3 million views on a Facebook repost.

Clip · CBS News on YouTube
Jesse Williams spoke to Entertainment Tonight at the BET Awards in Los Angeles.
Entertainment Tonight
Jesse Williams' Speech at the BET Awards: Everything You Need to Know
ABC News
Justin Timberlake Sparks Backlash After Tweeting About Jesse Williams' BET Speech
ABC News
Alice Walker writes a poem inspired by Jesse Williams' BET Awards speech
ET Online via CBS News
shonda-rhimes-jesse-williams
TIME

Spread Score

How it works
Reach59Contagion35Breadth80Velocity65Longevity151

Numbers

Facebook seed + top ten derivatives: @TheUPR-only lower bound
3M
As of Jul 5, 2016 · Facebook · TIME
Seed to peak
1 day
Jun 26 ’16 to Jun 27 ’16
Platforms
5
Started on TV
Origin
Seeded
Politics & civic

Mechanics

  • Response chainPrimary
  • Controversy
  • Platform jump
  • Maker origin
  • Press loop

How it spread

Trace the origin

Williams’s televised speech trended on Twitter and a Facebook repost passed 3 million views. Celebrity replies, a poem and competing petitions extended the discussion. Rhimes publicly supported him.

Google searchesJun ’16JulAugNovMar ’17JunSepDecPeakPressTVXFacebookOpen web
PressTVXFacebookOpen web

14 more events on this chart

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Timeline (17)

  1. June 2016

    BET Networks precursor · Jun 23 ’16

    BET announced Williams as the upcoming Humanitarian Award recipient.[1]

    Open the first post ↗

  2. Jesse Williams seed · Jun 26 ’16

    Williams delivered his Humanitarian Award acceptance speech at the BET Awards in Los Angeles.[2][13]

    Jesse Williams' Speech at the BET Awards: Everything You Need to Know

  3. Jesse Williams owner response · Jun 26 ’16

    Williams told ET that recognition of him represented recognition of activists.[3]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 24 sources · Score 49
Origin
Seeded
Sector
Politics & civic
Region
US
Facebook seed + top ten derivatives: @TheUPR-only lower bound
3M
As of Jul 5, 2016 · Facebook · TIME
Evidence
Grade B

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Peaked at #1

New cases, every week

How the next thing spread, the week it does.

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Google searchesJun ’16JulAugNovMar ’17JunSepDecPeakPressTVXFacebookOpen web
PressTVXFacebookOpen web

14 more events on this chart

Join free to see them

  1. June 2016

    BET Networks precursor · Jun 23 ’16

    BET announced Williams as the upcoming Humanitarian Award recipient.[1]

    Open the first post ↗

  2. Jesse Williams seed · Jun 26 ’16

    Williams delivered his Humanitarian Award acceptance speech at the BET Awards in Los Angeles.[2][13]

    Jesse Williams' Speech at the BET Awards: Everything You Need to Know

  3. Jesse Williams owner response · Jun 26 ’16

    Williams told ET that recognition of him represented recognition of activists.[3]

  1. platform jump · Jun 26 ’16

  2. platform jump · Jun 26 ’16

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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