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Library/Music/Look What You Made Me Do
Grade B15 sourcesHIS-00270

Look What You Made Me Do

Music · 2017 · Viral

60Editable slideCertificate

Taylor Swift's music video drew 43.2 million views in its first day.

Original · Taylor Swift

Jon Cozart

@joncozart · Aug 26, 2017

Where's troy bolton's CREDIT @taylorswift13!??

39K533
Post · @joncozart on X
Clip · Taylor Swift on YouTube
Taylor Swift - Look What You Made Me Do (Lyric Video)
Taylor Swift on YouTube
Look What You Made Me Do: cover art
Wikipedia (non-free, fair use)
"Look What You Made Me Do"
Big Machine Records via PR Newswire
Taylor Swift's director defends 'Look What You Made Me Do' against Beyonce 'Formation' comparisons
ABC News
Where's troy bolton's CREDIT @taylorswift13!??
@joncozart on X
REVEALED: TAYLOR SWIFT, JUSTIN BIEBER, DRAKE AND BTS ROCK THE GUINNESS WORLD RECORDS 2019 EDITION
Guinness World Records
Taylor Swift scores first Number 1 on the Official Singles Chart with Look What You Made Me Do
Official Charts Company
Taylor Swift "Look What You Made Me Do"
Billboard
best-memes-top-10-2017
TIME
Ashley Benson as Cara
Variety
taylor-swift-celebrity-beefs
TIME
Taylor Swift - Look What You Made Me Do
Taylor Swift on YouTube

Spread Score

How it works
Reach66Contagion35Breadth70Velocity100Longevity2860

Numbers

US radio audience, first full airplay tracking week
64M
As of Sep 5, 2017 · Audio · Billboard
Peak date
Week of Aug 31, 2017
Aug 25 ’17 to Week of Aug 31, 2017
Platforms
7
Started on YouTube
Origin
Seeded
Entertainment

Mechanics

  • Mystery & lorePrimary
  • Controversy
  • Platform jump
  • Press loop

How it spread

Trace the origin

Swift posted snake teasers, then released the single and lyric video. The music video premiered at the VMAs. Remixes, criticism and fan theories circulated on Twitter, Tumblr and Reddit as the song topped US and UK charts.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMay ’17AugSepNovAug ’18Sep ’19Oct ’20Nov ’21Dec ’22Oct ’23PeakOpen webInstagramYouTubePressXTVAudio
Open webInstagramYouTubePressXTVAudio

13 more events on this chart

Join free to see them

Timeline (16)

  1. August 2017

    Taylor Swift precursor · Aug 18 ’17

    Swift erased her social media posts before releasing new music.[1][2]

    Open the first post ↗

  2. Taylor Swift precursor · Aug 21 ’17

    Swift began posting snake teasers on social media.[2]

  3. Taylor Swift precursor · Aug 23 ’17

    Swift announced Reputation on Instagram.[1][2]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 14 sources · Score 60
Origin
Seeded
Sector
Entertainment
Region
US
US radio audience, first full airplay tracking week
64M
As of Sep 5, 2017 · Audio · Billboard
Evidence
Grade B

Spread the same way

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Box office · 2018

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Official A Quiet Place home-video cover showing Emily Blunt covering her mouth.

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Group chats · 2024

63
Hamster Kombat’s March 25 access announcement artwork, with the hamster character and WE STARTING text.

100M players

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YouTube · 2025

52
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10M views

New cases, every week

How the next thing spread, the week it does.

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Wikipedia views · Google searchesMay ’17AugSepNovAug ’18Sep ’19Oct ’20Nov ’21Dec ’22Oct ’23PeakOpen webInstagramYouTubePressXTVAudio
Open webInstagramYouTubePressXTVAudio

13 more events on this chart

Join free to see them

  1. August 2017

    Taylor Swift precursor · Aug 18 ’17

    Swift erased her social media posts before releasing new music.[1][2]

    Open the first post ↗

  2. Taylor Swift precursor · Aug 21 ’17

    Swift began posting snake teasers on social media.[2]

  3. Taylor Swift precursor · Aug 23 ’17

    Swift announced Reputation on Instagram.[1][2]

  1. seed · Aug 25 ’17

  2. press · Aug 25 ’17

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 11 sourced numbers and 15 sources. Start with a free account.

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