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Library/Campaign/No Smiles (Smile Agenai)
Grade B16 sourcesHIS-00286

No Smiles (Smile Agenai)

Campaign · 2023 · Notable

41Editable slideCertificate

McDonald's recruitment song drew over 3,750 user posts in its awards submission.

Original · Ano / TBWA HAKUHODO

あの STAFF

@ano_staff · Jun 19, 2023

【Music Video】 6/21 (水) 00:00 ano 新曲「スマイルあげない」 Music Videoプレミア公開決定🎶 youtu.be/Jjzbr_73ifc #ano #スマイルあげない

5.9K33
Post · @ano_staff on X
ano「スマイルあげない」Music Video
ano official channel on YouTube
あののオールナイトニッポン０ ＃１１ | あののオールナイトニッポン0(ZERO) | オールナイトニッポン.com ニッポン放送
Nippon Broadcasting System
【Music Video】 6/21 (水) 00:00 ano 新曲「スマイルあげない」 Music Videoプレミア公開決定🎶 #ano #スマイルあげない
@ano_staff on X
【人気動画20（再生数順）】週間動画再生数~ジャニーズ多数TOP10入り/＝LOVE新曲MVが人気~(6月25日) | YouTubeランキング＆トレンド分析：デジタルクリエイターズ
AnalyzeLog / Digital Creators
McDonald’s Japan | No Smiles
The One Club / TBWA HAKUHODO entrant
ano official channelのYouTube登録者数67.7万＆再生回数2.8億【2026年10月リアルタイム推移】 - デジタルクリエイターズ
AnalyzeLog / Digital Creators
No Smiles | HAKUHODO
Hakuhodo / TBWA HAKUHODO
あののミュージックビデオをマクドナルドの広告と勘違いする外国人 【海外の反応】
BABYMETALIZE

Spread Score

How it works
Reach56Contagion35Breadth20Velocity63Longevity2541

Numbers

Campaign impressions; TikTok awards entrant
85M
Self-reported · TikTok for Business Japan / TBWA HAKUHODO entrant
Peak date
Week of Jun 28, 2023
Jun 21 ’23 to Week of Jun 28, 2023
Platforms
7
Started on YouTube
Origin
Mixed
Food & beverage

Mechanics

  • Sound or audio meme
  • Challenge
  • TransgressionPrimary
  • Platform jump

How it spread

Trace the origin

McDonald's used Ano's music video to promote working without forced smiles. Viewers made TikTok posts, and the campaign gained music-press coverage and recruitment awards.

Dates use the stated precision; chart positions are date anchors.

Google searchesMay ’23JulOctDecMar ’24MayAugMar ’25AugMar ’26SepPeakAudioXYouTubeTikTokPressOpen webRetail
AudioXYouTubeTikTokPressOpen webRetail

13 more events on this chart

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Timeline (16)

  1. June 2023

    Ano / All Night Nippon 0 precursor · Jun 14 ’23

    Ano previewed Smile Agenai on her radio programme before the music video was released.[1]

    あののオールナイトニッポン０ ＃１１ | あののオールナイトニッポン0(ZERO) | オールナイトニッポン.com ニッポン放送
    Open the first post ↗

  2. @ano_staff precursor · Jun 19 ’23

    Ano's staff announced the music video's June 21 premiere.[2]

    【Music Video】 6/21 (水) 00:00 ano 新曲「スマイルあげない」 Music Videoプレミア公開決定🎶 #ano #スマイルあげない

  3. Ano / McDonald's Japan seed · Jun 21 ’23

    Ano released the Smile Agenai music video for McDonald's recruitment campaign.[3][4]

    ano「スマイルあげない」Music Video
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 16 sources · Score 44
Origin
Mixed
Sector
Food & beverage
Region
JP
Campaign impressions; TikTok awards entrant
85M
Self-reported · TikTok for Business Japan / TBWA HAKUHODO entrant
Evidence
Grade B

Spread the same way

Whopper Whopper

TV · 2022

55
Whopper Whopper (Extended)

1B impressions

Xbox (Football Manager): The Everyday Tactician

X · 2023

53
Meet Nathan, Bromley FC’s unorthodox recruit! 🎮⚽ Ep.1 The Everyday Tactician | Xbox X TNT Sports

1.5B impressions

REI #OptOutside

Open web · 2015

49
Company Signs

6.7B impressions

ASICS The Desk Break

YouTube · 2024

48
ASICS | The Desk Break

2.3B impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

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Google searchesMay ’23JulOctDecMar ’24MayAugMar ’25AugMar ’26SepPeakAudioXYouTubeTikTokPressOpen webRetail
AudioXYouTubeTikTokPressOpen webRetail

13 more events on this chart

Join free to see them

  1. June 2023

    Ano / All Night Nippon 0 precursor · Jun 14 ’23

    Ano previewed Smile Agenai on her radio programme before the music video was released.[1]

    あののオールナイトニッポン０ ＃１１ | あののオールナイトニッポン0(ZERO) | オールナイトニッポン.com ニッポン放送
    Open the first post ↗

  2. @ano_staff precursor · Jun 19 ’23

    Ano's staff announced the music video's June 21 premiere.[2]

    【Music Video】 6/21 (水) 00:00 ano 新曲「スマイルあげない」 Music Videoプレミア公開決定🎶 #ano #スマイルあげない

  3. Ano / McDonald's Japan seed · Jun 21 ’23

    Ano released the Smile Agenai music video for McDonald's recruitment campaign.[3][4]

    ano「スマイルあげない」Music Video

  1. owner response · Jun 21 ’23

  2. press · Jun 21 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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