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Library/Product/Phlur Missing Person
Grade B22 sourcesHIS-00345

Phlur Missing Person

Product · 2022 · Notable

43Editable slideCertificate

Phlur said Missing Person sold over $1 million in a day after its TikTok breakout.

Clip · @rachrigler on TikTok
Clip · @mikaylanogueira on TikTok
Official Phlur seller’s 50mL Missing Person perfume bottle and product photographs.
PHLUR
The scent of YOUR LOVER’S SKIN?! 🥰 #perfume #fragrance #fragrancetok #phlur
@rachrigler on TikTok
This is literally the most unique perfume it’s so STRANGE how it immediately makes you think of a person @rachelrigler #perfume #perfumetok
@mikaylanogueira on TikTok
57. The Perfume with a 200,000-person-long Waitlist (w/ PHLUR Re-Founder Chriselle Lim!)
Perfume Room / Apple Podcasts
How I Built & Scaled My Dream Business Part 2
Chriselle Lim / Substack
Found
ALT. Fragrances
PHLUR Missing Person Lightweight Body Oil – 4 fl oz
TikTok Shop / Phlur Fragrances
PHLUR Missing Person Eau de Parfum Travel Size 9.5mL
TikTok Shop / Phlur Fragrances
Exclusive: Chriselle Lim reinvents 'clean' fragrance brand Phlur
Glossy
Chriselle Lim, Phlur | Glossy 50 2022
Glossy
Phlur Missing Person
Marie Claire UK
Phlur names Suni Lee its first-ever celebrity ambassador
Glossy

Spread Score

How it works
ReachNo data yetContagion45Breadth50Velocity65Longevity1043

Numbers

Seed to peak
11 days
Feb 22 ’22 to Mar 5 ’22
Platforms
6
Started on Open web
Origin
Seeded
Beauty & personal care

Mechanics

  • Maker origin
  • Response chainPrimary
  • Scarcity drop
  • Press loop
  • Sell-out loop

How it spread

Trace the origin

Phlur launched Missing Person on February 22, 2022. Rachel Rigler’s review led to Mikayla Nogueira’s reaction and a reported stockout in March. Press tested the scent, shoppers sought it on Reddit, and Phlur later reported over $1 million in one-day sales.

Google searchesDec ’21Mar ’22AprJunSepNovNov ’23Dec ’24Jan ’26MayJulOctPeakOpen webPressTikTokAudioRedditRetail
Open webPressTikTokAudioRedditRetail

14 more events on this chart

Join free to see them

Timeline (17)

  1. February 2022

    PHLUR / Chriselle Lim seed · Feb 22 ’22

    Phlur released Missing Person for immediate purchase on its website.[1]

    Open the first post ↗

  2. Glossy press · Feb 22 ’22

    Glossy covered Lim’s relaunch and the perfume’s link to her separation.[2]

    Exclusive: Chriselle Lim reinvents 'clean' fragrance brand Phlur

  3. March 2022

    Rachel Rigler platform jump · Mar 2 ’22

    Rachel Rigler posted a review of Missing Person on TikTok.[3]

    The scent of YOUR LOVER’S SKIN?! 🥰 #perfume #fragrance #fragrancetok #phlur
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source · Score 49 → 43
  2. 2026-10-12Added: 15 events, 20 sources · Score 49
Origin
Seeded
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

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When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

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#sponsoredbyninja Slushis...just like 1999!! Get your #NinjaSlushi today @Ninja Kitchen

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Current Kylie Cosmetics Matte Lip Kit with liquid lipstick and matching lip liner.

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1.6B impressions

New cases, every week

How the next thing spread, the week it does.

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Google searchesDec ’21Mar ’22AprJunSepNovNov ’23Dec ’24Jan ’26MayJulOctPeakOpen webPressTikTokAudioRedditRetail
Open webPressTikTokAudioRedditRetail

14 more events on this chart

Join free to see them

  1. February 2022

    PHLUR / Chriselle Lim seed · Feb 22 ’22

    Phlur released Missing Person for immediate purchase on its website.[1]

    Open the first post ↗

  2. Glossy press · Feb 22 ’22

    Glossy covered Lim’s relaunch and the perfume’s link to her separation.[2]

    Exclusive: Chriselle Lim reinvents 'clean' fragrance brand Phlur

  3. March 2022

    Rachel Rigler platform jump · Mar 2 ’22

    Rachel Rigler posted a review of Missing Person on TikTok.[3]

    The scent of YOUR LOVER’S SKIN?! 🥰 #perfume #fragrance #fragrancetok #phlur

  1. peak · Mar 5 ’22

  2. commercial · Mar 2022

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Why it worked

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