Pokémon Go
Game · 2016 · Viral
Sensor Tower estimated $256 million in July player spending for Pokémon Go.
Noam Blum
@neontaster · Jul 8, 2016
I found a Squirtle! #PokemonGO
Athletics
@Athletics · Jul 15, 2016
6 Pokestops 3 Gyms nearby Lures dropped 5:05pm til the 2nd inning $6 tix til 4pm: atmlb.com/29yhMrI #PokemonGo
Spread Score
How it worksNumbers
- US monthly app visitors, July 2016 (Comscore estimate)
- 55M
- As of Jul 31, 2016 · App stores · Self-reported · Comscore
- Peak date
- Week of Jul 16, 2016
- Jul 6 ’16 to Week of Jul 16, 2016
- Platforms
- 6
- Started on App stores
- Origin
- Seeded
- Gaming
How it spread
Trace the originNiantic released Pokémon GO in three countries. Crowd footage, YouTube reactions and business promotions followed, alongside privacy criticism. Guinness reported first-month records; Niantic later claimed 500 million downloads.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
September 2015
Junichi Masuda / Game Freak precursor · Sep 14 ’15
Junichi Masuda described his work on Pokémon GO and linked its announcement trailer.[1]
July 2016
Niantic / The Pokémon Company seed · Jul 6 ’16
Niantic released Pokémon GO on iOS and Android in Australia, New Zealand and the United States.[2]
TechCrunch press · Jul 6 ’16
TechCrunch covered the rollout while the game was still limited to New Zealand.[3]
Changelogupdated Oct 16 ’26
- Added 2 numbers
- Fact-check passed (40 claims)
- Added: 16 events, 20 sources · Score 73
Spread the same way
New cases, every week
How the next thing spread, the week it does.