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Library/Campaign/Hyundai: A Message to Space
Grade B28 sourcesHIS-00222

Hyundai: A Message to Space

Campaign · 2015 · Notable

Made by Innocean Seoul · Source

56Editable slideCertificate

Hyundai reported over 70 million YouTube views for its desert message to an astronaut.

Original · Hyundai Motor Company
Hyundai : A Message to Space
HyundaiWorldwide on YouTube
Hyundai Motor wins Cannes Lions awards for "A Message to Space" campaign
Hyundai Motor Company via MediaWire
How a 13-year-old sent a message to her dad in space
The Christian Science Monitor
Hyundai's 'Message to Space' video: masterpiece or brilliant illusion? - Ragan Communications
Ragan Communications
Top 10 Most Watched Ads on YouTube in 2015
Think Marketing Magazine

Spread Score

How it works
Reach69Contagion35Breadth60Velocity51LongevityNo data yet56

Numbers

Seed + top 10 YouTube derivatives: seed-only lower bound
70M
As of Jan 12, 2016 · YouTube · Self-reported · Hyundai Motor Spain
Peak date
Week of Apr 22, 2015
Apr 9 ’15 to Week of Apr 22, 2015
Platforms
5
Started on YouTube
Origin
Mixed
Auto & mobility

Mechanics

  • Real-world spectaclePrimary
  • Platform jump
  • Controversy
  • Press loop
  • Visible in use

How it spread

Trace the origin

Hyundai filmed Genesis cars tracing a daughter's message to her astronaut father. The ad reached news, TV and Twitter, and topped April's YouTube ads chart. Hyundai reported over 70 million views by January 2016; paid and organic views were mixed.

Dates use the stated precision; chart positions are date anchors.

Apr ’15MayJunJulSepNovJan ’16YouTubeOpen webPressXTV
YouTubeOpen webPressXTV

13 more events on this chart

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Timeline (16)

  1. April 2015

    Hyundai Motor Company seed · Apr 9 ’15

    Hyundai released the film showing cars writing Stephanie's message to her astronaut father.[1][2][3][28]

    Hyundai : A Message to Space
    Open the first post ↗

  2. Hyundai Motor Company owner response · Apr 13 ’15

    Hyundai announced the campaign and invited visitors to create and share virtual messages.[4]

  3. TIME platform jump · Apr 14 ’15

    TIME covered the girl's message to her astronaut father and linked readers to the Hyundai ad.[5][6]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 24 sources · Score 51
Origin
Mixed
Sector
Auto & mobility
Region
Global
Seed + top 10 YouTube derivatives: seed-only lower bound
70M
As of Jan 12, 2016 · YouTube · Self-reported · Hyundai Motor Spain
Evidence
Grade B

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How the next thing spread, the week it does.

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· Source
Apr ’15MayJunJulSepNovJan ’16YouTubeOpen webPressXTV
YouTubeOpen webPressXTV

13 more events on this chart

Join free to see them

  1. April 2015

    Hyundai Motor Company seed · Apr 9 ’15

    Hyundai released the film showing cars writing Stephanie's message to her astronaut father.[1][2][3][28]

    Hyundai : A Message to Space
    Open the first post ↗

  2. Hyundai Motor Company owner response · Apr 13 ’15

    Hyundai announced the campaign and invited visitors to create and share virtual messages.[4]

  3. TIME platform jump · Apr 14 ’15

    TIME covered the girl's message to her astronaut father and linked readers to the Hyundai ad.[5][6]

  1. afterlife · Apr 14 ’15

  2. platform jump · Apr 14 ’15

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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