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Library/Game/Call of Duty: Mobile
Grade B21 sourcesHIS-00443

Call of Duty: Mobile

Game · 2019 · Notable

49Editable slideCertificate

Sensor Tower estimated Call of Duty: Mobile drew 100 million downloads in its first week.

Google Play's Best of 2019
Google
call of duty ad strategy
MobileAction

Spread Score

How it works
Reach100Contagion35Breadth40Velocity0Longevity2649

Numbers

Downloads in the first month after launch (Sensor Tower estimate)
148M
App stores · Sensor Tower
Seed to peak
4 months
Jun 10 ’19 to Oct 1 ’19
Platforms
5
Started on App stores
Origin
Mixed
Gaming

Mechanics

  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

Pre-registration offered updates and regional beta access. At launch, a collective-play event displayed progress toward free rewards for everyone. The official Reddit team then rewarded a player story and invited more submissions; a later tournament added creator broadcasts.

Wikipedia views · Google searchesMar ’19MayJulOctNovDecFeb ’20JunOctMay ’21OctPeakOpen webPressApp storesRedditTwitch
Open webPressApp storesRedditTwitch

13 more events on this chart

Join free to see them

Timeline (16)

  1. March 2019

    Activision / Tencent precursor · Mar 18 ’19

    Opened regional pre-registration offering updates and selected summer beta access, alongside familiar franchise maps.[1][18]

    Open the first post ↗

  2. TouchArcade precursor · Mar 18 ’19

    TouchArcade covered the reveal and reported that pre-registration was open.[2]

  3. June 2019

    Activision / Tencent seed · Jun 10 ’19

    Timi soft-launched the game on Android in India and Australia.[16]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 3 numbers
  2. 2026-10-15Seed date 2019-06-14 → 2019-06-10 · Added 1 event · Revised 1 event · Added 1 source · Summary rewritten · Score 50 → 49 · Fact-check passed (28 claims)
  3. 2026-10-13Added: 13 events, 15 sources · Score 50
Origin
Mixed
Sector
Gaming
Region
Global
Downloads in the first month after launch (Sensor Tower estimate)
148M
App stores · Sensor Tower
Evidence
Grade B

Spread the same way

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Current official Google Play store artwork showing the Pokémon capture screen.

$894M revenue

Phasmophobia

Open web · 2020

70
Phasmophobia on Steam

30M sold

Among Us

App stores · 2018

68
Among Us turns 6!

500M players

Fortnite Battle Royale

Open web · 2017

66
Fortnite Battle Royale Launches September 26

$5B revenue

New cases, every week

How the next thing spread, the week it does.

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Free account, every case's full spread.

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Wikipedia views · Google searchesMar ’19MayJulOctNovDecFeb ’20JunOctMay ’21OctPeakOpen webPressApp storesRedditTwitch
Open webPressApp storesRedditTwitch

13 more events on this chart

Join free to see them

  1. March 2019

    Activision / Tencent precursor · Mar 18 ’19

    Opened regional pre-registration offering updates and selected summer beta access, alongside familiar franchise maps.[1][18]

    Open the first post ↗

  2. TouchArcade precursor · Mar 18 ’19

    TouchArcade covered the reveal and reported that pre-registration was open.[2]

  3. June 2019

    Activision / Tencent seed · Jun 10 ’19

    Timi soft-launched the game on Android in India and Australia.[16]

  1. platform jump · Jun 14 ’19

  2. peak · Oct 1 ’19

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 11 sourced numbers and 21 sources. Start with a free account.

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