Grade B19 sourcesHIS-00476
Reface
App & software · 2020 · Notable
The face-swap app reported 70 million downloads as celebrity clips spread.
Spread Score
How it worksNumbers
- Reported monthly active users, February 2022 lower bound
- 20M
- As of Feb 17, 2022 · App stores · Self-reported · Reface
- Peak date
- Aug 2020
- Dec 2019 to Aug 2020
- Platforms
- 6
- Started on App stores
- Origin
- Mixed
- Technology
How it spread
Trace the originDoublicat appeared in December 2019 and added video swaps in June 2020. Users shared clips through chats and social feeds. Reface also used paid acquisition and promotional partnerships. It announced a16z-led seed funding in December.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
Spread the same way
New cases, every week
How the next thing spread, the week it does.