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Library/Film/Save Ralph
Grade B22 sourcesHIS-00492

Save Ralph

Film · 2021 · Notable

50Editable slideCertificate

HSI linked Save Ralph to 1.3 million petition signatures in Mexico.

Original · Spencer Susser / Humane Society International
Save Ralph - A short film with Taika Waititi
Humane World for Animals on YouTube
Save Ralph
Wikipedia (non-free, fair use)
A still from Humane Society International's upcoming animated short 'Save Ralph'
Deadline
Humane World for Animals
Humane Society International / Humane World for Animals
'Save Ralph' Set Designer on Film Starring Zac Efron, Ricky Gervais
Variety
Humane World for Animals
Humane Society International / Humane World for Animals
Ralph wins webby
Humane Society International / Humane World for Animals
Humane World for Animals
Humane Society International / Humane World for Animals
Humane World for Animals
Humane Society International / Humane World for Animals
«Save Ralph»: la campaña que visibiliza la explotación animal
Diario Río Negro

Spread Score

How it works
Reach58Contagion35Breadth80Velocity36Longevity2850

Numbers

Known Spanish Instagram derivative; other uploads uncounted
42M
As of Apr 15, 2021 · Instagram · Entrepreneur via SFGATE
Peak date
Week of Apr 25, 2021
Apr 6 ’21 to Week of Apr 25, 2021
Platforms
5
Started on YouTube
Origin
Mixed
Politics & civic

Mechanics

  • Platform jumpPrimary
  • Response chain
  • Press loop
  • Challenge
  • Controversy

How it spread

Trace the origin

HSI released Save Ralph with celebrity support and paid social advertising. Unofficial subtitles, clips and reactions carried it beyond the launch. HSI linked it to petition support for Mexico’s cosmetics testing ban, which followed a multi-year campaign.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMar ’21AprMayJunAugOctJan ’22AprJunSepFeb ’23PeakPressYouTubeXInstagramOpen web
PressYouTubeXInstagramOpen web

11 more events on this chart

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Timeline (14)

  1. March 2021

    Deadline precursor · Mar 24 ’21

    Deadline previewed the teaser and announced an April 6 release.[1]

    A still from Humane Society International's upcoming animated short 'Save Ralph'
    Open the first post ↗

  2. April 2021

    Humane Society International seed · Apr 6 ’21

    HSI released Spencer Susser’s stop-motion film about a rabbit used for cosmetics testing.[2][3]

    Humane World for Animals

  3. @porquetendencia platform jump · Apr 13 ’21

    @porquetendencia posted about Save Ralph; Río Negro embedded the post the next day.[4]

Origin
Mixed
Sector
Politics & civic
Region
Global
Known Spanish Instagram derivative; other uploads uncounted
42M
As of Apr 15, 2021 · Instagram · Entrepreneur via SFGATE
Evidence
Grade B

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X · 2024

56
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8.3B impressions

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How the next thing spread, the week it does.

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Wikipedia views · Google searchesMar ’21AprMayJunAugOctJan ’22AprJunSepFeb ’23PeakPressYouTubeXInstagramOpen web
PressYouTubeXInstagramOpen web

11 more events on this chart

Join free to see them

  1. March 2021

    Deadline precursor · Mar 24 ’21

    Deadline previewed the teaser and announced an April 6 release.[1]

    A still from Humane Society International's upcoming animated short 'Save Ralph'
    Open the first post ↗

  2. April 2021

    Humane Society International seed · Apr 6 ’21

    HSI released Spencer Susser’s stop-motion film about a rabbit used for cosmetics testing.[2][3]

    Humane World for Animals

  3. @porquetendencia platform jump · Apr 13 ’21

    @porquetendencia posted about Save Ralph; Río Negro embedded the post the next day.[4]

  1. platform jump · Apr 15 ’21

  2. platform jump · Apr 16 ’21

Join free to see the other 11 events and the full chart. Free, on every case.

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Why it worked

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