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Library/Series/Draw With Rob
Grade B21 sourcesHIS-00513

Draw With Rob

Series · 2020 · Notable

58Editable slideCertificate

Free drawing tutorials became a book series and a record lesson with 45,611 participants.

Original · Rob Biddulph

Jennifer Whillans

@jen_whillans · Mar 17, 2020

My little lad (age 5) *loved* your video @RobBiddulph, thank you!! Zach says "I tried really hard". #DrawWithRob

774
Post · @jen_whillans on X

Rob Biddulph

@RobBiddulph · May 8, 2020

📣📣📣 Fancy being a RECORD BREAKER whilst helping to raise lots of 💰💰💰? I'm hosting a LIVE #DrawWithRob lesson at 4pm BST on May 21 in an attempt to get the @GWR title for LARGEST EVER ONLINE ART LESSON Interested? Register here: artworldrecords.com @artworldrecords 🙌 https:

1377
Post · @RobBiddulph on X

Delyth Pearsall

@DelythPearsall · May 12, 2020

Another great #DrawWithRob session this morning. Thanks @RobBiddulph . Noah’s drawing of Winnie wearing her landscape pjs and mine in floral ones. @DPS_Owen

70
Post · @DelythPearsall on X
#DrawWithRob 1 Gregosaurus
Draw With Rob on YouTube
The cover of the first Draw With Rob activity book.
Rob Biddulph / HarperCollins
My little lad (age 5) *loved* your video @RobBiddulph, thank you!! Zach says "I tried really hard". #DrawWithRob
@jen_whillans on X
CCJ Newsletter 3.4.2020
Cheam Common Junior Academy
Children’s illustrator Rob Biddulph leads record-breaking art lesson
Guinness World Records
The world’s biggest online art class: From smashing a world record to raising £50k
Founders Pledge
Draw With Rob
HarperCollins
#DrawWithRob — Rob Biddulph
Rob Biddulph
Six summer crafts for kids - Good in Every Grain
Grain Farmers of Ontario
Another great #DrawWithRob session this morning. Thanks @RobBiddulph . Noah’s drawing of Winnie wearing her landscape pjs and mine in floral ones. @DPS_Owen
@DelythPearsall on X
Another great #DrawWithRob session this morning. Thanks @RobBiddulph . Noah’s drawing of Winnie wearing her landscape pjs and mine in floral ones. @DPS_Owen
@DelythPearsall on X
Gregosaurus
Creative Bloq
Rob Biddulph - Wikipedia
Wikipedia
Draw with Rob
Creative Bloq

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth40Velocity65Longevity7558

Numbers

Seed to peak
9 weeks
Mar 17 ’20 to May 21 ’20
Platforms
6
Started on YouTube
Origin
Seeded
Education

Mechanics

  • Daily ritual
  • Response chainPrimary
  • Challenge
  • Platform jump
  • Newsjacking

How it spread

Trace the origin

Biddulph posted drawing lessons for families during school closures. Parents shared their drawings on Twitter and schools recommended the videos. A live lesson set a Guinness record, and HarperCollins turned the tutorials into activity books.

Google searchesDec ’19Apr ’20JunAugOctMar ’21JunAug ’22Jan ’24Jun ’25Jun ’26PeakYouTubeXTVPressOpen webRetail
YouTubeXTVPressOpen webRetail

14 more events on this chart

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Timeline (17)

  1. March 2020

    Rob Biddulph seed · Mar 17 ’20

    Biddulph released the first Gregosaurus draw-along lesson.[1][2][3][4]

    #DrawWithRob 1 Gregosaurus
    Open the first post ↗

  2. Jennifer Whillans platform jump · Mar 17 ’20

    Whillans posted her five-year-old son’s drawing under #DrawWithRob.[3]

    My little lad (age 5) *loved* your video @RobBiddulph, thank you!! Zach says "I tried really hard". #DrawWithRob

  3. BBC Breakfast press · Mar 19 ’20

    BBC Breakfast featured Biddulph’s free online drawing lessons.[4]

Origin
Seeded
Sector
Education
Region
GB
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.

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Google searchesDec ’19Apr ’20JunAugOctMar ’21JunAug ’22Jan ’24Jun ’25Jun ’26PeakYouTubeXTVPressOpen webRetail
YouTubeXTVPressOpen webRetail

14 more events on this chart

Join free to see them

  1. March 2020

    Rob Biddulph seed · Mar 17 ’20

    Biddulph released the first Gregosaurus draw-along lesson.[1][2][3][4]

    #DrawWithRob 1 Gregosaurus
    Open the first post ↗

  2. Jennifer Whillans platform jump · Mar 17 ’20

    Whillans posted her five-year-old son’s drawing under #DrawWithRob.[3]

    My little lad (age 5) *loved* your video @RobBiddulph, thank you!! Zach says "I tried really hard". #DrawWithRob

  3. BBC Breakfast press · Mar 19 ’20

    BBC Breakfast featured Biddulph’s free online drawing lessons.[4]

  1. press · Mar 20 ’20

  2. platform jump · Apr 3 ’20

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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