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Library/Campaign/School of Football
Grade B19 sourcesHIS-00740

School of Football

Campaign · 2026 · Notable

41Editable slideCertificate

Hyundai reported over 14,000 UGC pieces from its Atlas football challenge.

Original · Boston Dynamics / Hyundai
Clip · Boston Dynamics on YouTube
Clip · HyundaiWorldwide on YouTube
School of Football | Can football teach a robot to move? | Boston Dynamics x Hyundai
Boston Dynamics on YouTube
Can football teach a robot to move? | Boston Dynamics
Boston Dynamics
The Beautiful Game: How Hyundai Motor and Boston Dynamics Taught a Robot to Play Football
Hyundai Motor Company
What’s ‘Next’ for Hyundai: Driving Innovation through Robotics - Hyundai Worldwide
Hyundai Motor Company
How Hyundai Motor Has Reimagined the FIFA World Cup™ Experience Through Mobility, Technology and Innovation
Hyundai Motor Company
#omnicomproduction #ocx #craftthatworks #contentexperiences #bestincraft #worldcup2026 | OCX
OCX / Omnicom Production
School of Football | The Ghost Rabona | Boston Dynamics x Hyundai
Boston Dynamics on YouTube
School of Football | Making Film
HyundaiWorldwide on YouTube
Blender Spotted In Boston Dynamics' Robot Football Training Pipeline
80 Level
Hyundai takes Asias humanoid race beyond the dance floor
Aju Press

Spread Score

How it works
ReachNo data yetContagion45Breadth30Velocity54Longevity3941

Numbers

Campaign UGC across platforms, reported lower bound; TikTok-led
14K
As of Jul 13, 2026 · Self-reported · Hyundai Motor Company
Seed to peak
6 weeks
May 25 ’26 to Jul 6 ’26
Platforms
4
Started on YouTube
Origin
Mixed
Auto & mobility

Mechanics

  • ChallengePrimary
  • Daily ritual
  • Response chain
  • Platform jump
  • Real-world spectacle

How it spread

Trace the origin

Hyundai and Boston Dynamics released an Atlas football series with a planned Son Heung-min reaction. Atlas later appeared at a World Cup halftime activation. Hyundai reported TikTok-led participation, over 14,000 UGC pieces and 61 million views.

Google searchesMay ’26JunJulAugSepOctPeakYouTubeOpen webPressTikTok
YouTubeOpen webPressTikTok

14 more events on this chart

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Timeline (17)

  1. May 2026

    Boston Dynamics / Hyundai seed · May 25 ’26

    Boston Dynamics posted the launch film showing Atlas discovering football.[1][4]

    School of Football | Can football teach a robot to move? | Boston Dynamics x Hyundai
    Open the first post ↗

  2. 바사단 / DC Inside platform jump · May 25 ’26

    A DC Inside user shared the launch film in an animation forum.[2]

  3. Boston Dynamics owner response · May 26 ’26

    Boston Dynamics posted The Basics, showing Atlas practising drills and goal celebrations.[3]

Origin
Mixed
Sector
Auto & mobility
Region
Global
Campaign UGC across platforms, reported lower bound; TikTok-led
14K
As of Jul 13, 2026 · Self-reported · Hyundai Motor Company
Evidence
Grade B

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YouTube · 2020

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Meet Nathan, Bromley FC’s unorthodox recruit! 🎮⚽ Ep.1 The Everyday Tactician | Xbox X TNT Sports

1.5B impressions

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49
Lady Gaga changed outfits on the Met Gala carpet in Vogue’s official entrance recording.

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How the next thing spread, the week it does.

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Google searchesMay ’26JunJulAugSepOctPeakYouTubeOpen webPressTikTok
YouTubeOpen webPressTikTok

14 more events on this chart

Join free to see them

  1. May 2026

    Boston Dynamics / Hyundai seed · May 25 ’26

    Boston Dynamics posted the launch film showing Atlas discovering football.[1][4]

    School of Football | Can football teach a robot to move? | Boston Dynamics x Hyundai
    Open the first post ↗

  2. 바사단 / DC Inside platform jump · May 25 ’26

    A DC Inside user shared the launch film in an animation forum.[2]

  3. Boston Dynamics owner response · May 26 ’26

    Boston Dynamics posted The Basics, showing Atlas practising drills and goal celebrations.[3]

  1. owner response · May 28 ’26

  2. owner response · May 28 ’26

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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