Getty Museum Challenge
Campaign · 2020 · Niche
Getty estimated at least 100,000 household art recreations by May.
Spread Score
How it worksNumbers
- Invitation tweet impressions, owner figure reported by Chapman
- 3M
- As of Apr 8, 2020 · X · Self-reported · Chapman University Newsroom
- Peak date
- Week of Apr 3, 2020
- Mar 25 ’20 to Week of Apr 3, 2020
- Platforms
- 8
- Started on X
- Origin
- Seeded
- Education
How it spread
Trace the originGetty adapted a Dutch art-recreation prompt during museum closures. Public photos spread across social platforms and into news coverage. Getty later published a charity book, while senior communities staged their own photo shoots.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
Spread the same way
New cases, every week
How the next thing spread, the week it does.




























