LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Book/Legends & Lattes
Grade B21 sourcesHIS-00517

Legends & Lattes

Book · 2022 · Niche

27Editable slideCertificate

A self-published cozy fantasy sold 258,000 trade paper copies, Publishers Weekly reported.

Legends & Lattes novel cover from Travis Baldree’s website
Travis Baldree / Tor Books
Legends & Lattes graphic novel cover
Ten Speed Graphic
Tor UK acquires Travis Baldree’s cosy slice-of-life fantasy
The Bookseller
The November 2022 Indie Next List Preview
American Booksellers Association
Legends & Lattes Is the Warm, Cozy Fantasy We All Need Right Now - Reactor
Reactor / Tor Publishing Group
Project Updates for Legends & Lattes: Limited Edition Pin Collection & Bookmark on BackerKit Page 1
Wraithmarked Creative / BackerKit
Legends & Lattes by Travis Baldree ~ a Review
Girl Who Reads
Talking with Author and Narrator Travis Baldree
File 770 / AudioFile
This Week’s Bestsellers: November 11, 2024
Publishers Weekly
'Legends & Lattes' Graphic Novel, 'Something is Killing the Children' Prose Novel
ICv2

Spread Score

How it works
ReachNo data yetContagion35Breadth40Velocity0LongevityNo data yet27

Numbers

Peak date
Week of Dec 25, 2022
Feb 22 ’22 to Week of Dec 25, 2022
Platforms
6
Started on Retail
Origin
Seeded
Entertainment

Mechanics

  • Underdog
  • Maker origin
  • Platform jumpPrimary
  • Press loop
  • Scarcity drop

How it spread

Trace the origin

A cover reveal drew a Seanan McGuire boost before the self-published release. The book spread on TikTok and Instagram. Tor acquired it; deluxe editions and a graphic novel followed.

Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’21Mar ’22JunNovFeb ’23JunOctJun ’24DecOct ’25Jul ’26DecPeakXOpen webRetailPressTikTokThreads
XOpen webRetailPressTikTokThreads

14 more events on this chart

Join free to see them

Timeline (17)

  1. January 2022

    Travis Baldree precursor · Jan 26 ’22

    Baldree revealed the cover of his self-published novel on Twitter.[1]

    Open the first post ↗

  2. February 2022

    MK French precursor · Feb 21 ’22

    French reviewed a gifted copy and disclosed affiliate links.[2]

    Legends & Lattes by Travis Baldree ~ a Review

  3. Cryptid Press / Travis Baldree seed · Feb 22 ’22

    Cryptid Press published the novel about an orc who retired to open a coffee shop.[3]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source · Added 2 numbers
  2. 2026-10-14Added: 16 events, 20 sources · Score 27 · Fact-check passed (32 claims)
Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Normal Gossip

Audio · 2022

45
S1 Ep1: Gossiptonin with Virgie Tovar

100 sold

Powerless

Retail · 2023

38
Powerless

1M sold

The Serpent & the Wings of Night

Retail · 2022

38
Bramble cover of The Serpent and the Wings of Night, with a serpent, sword and roses

54K sold

Assistant to the Villain

Retail · 2023

25
Assistant to the Villain

97.6K sold

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesDec ’21Mar ’22JunNovFeb ’23JunOctJun ’24DecOct ’25Jul ’26DecPeakXOpen webRetailPressTikTokThreads
XOpen webRetailPressTikTokThreads

14 more events on this chart

Join free to see them

  1. January 2022

    Travis Baldree precursor · Jan 26 ’22

    Baldree revealed the cover of his self-published novel on Twitter.[1]

    Open the first post ↗

  2. February 2022

    MK French precursor · Feb 21 ’22

    French reviewed a gifted copy and disclosed affiliate links.[2]

    Legends & Lattes by Travis Baldree ~ a Review

  3. Cryptid Press / Travis Baldree seed · Feb 22 ’22

    Cryptid Press published the novel about an orc who retired to open a coffee shop.[3]

  1. owner response · Mar 1 ’22

  2. press · Apr 5 ’22

Join free to see the other 14 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 10 sourced numbers and 21 sources. Start with a free account.

Join freeGo Pro