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Library/Trend & aesthetic/Daybreaker
Grade B22 sourcesHIS-00557

Daybreaker

Trend & aesthetic · 2014 · Notable

43Editable slideCertificate

Daybreaker’s commercial partner reported a sober dance community spanning 66 cities.

Original · @thuythi
SaraWass.Daybreaker10.31.15-5 copy
TIME
Our Story - DAYBREAKER
Daybreaker
Weekday morning dance parties are now a thing
PBS NewsHour
This Huge Millennial Dance Party Is Literally Taking Over Macy’s | Fortune
Fortune
How this entrepreneur turned heartbreak into a morning dance party movement
TODAY
DAYBREAKER turns 11 today. Taking a moment of gratitude for the visions and voices, the mischievous characters, and perseverance of the team, past and present, that birthed this movement.…
Eli Clark-Davis / LinkedIn
Is the key to a better morning yoga, a toga and a dance party?
NBC News
A crowd hold their hands aloft at a Daybreaker event.
Eventbrite
VIDEO: Early-Morning Dance Party for the Pre-Work Crowd Set to Expand
DNAinfo
Goin' up on a Tuesday: How Daybreaker NYC made morning raves a thing
Technical.ly

Spread Score

How it works
Reach52ContagionNo data yetBreadth60Velocity0LongevityNo data yet43

Numbers

Media/social impressions in the last year (CRO claim)
1B
As of Dec 11, 2024 · Self-reported · Eli Clark-Davis / LinkedIn
Seed to peak
4.8 years
May 13 ’14 to Feb 11 ’19
Platforms
5
Started on Open web
Origin
Seeded
Entertainment

Mechanics

  • Maker origin
  • Identity badge
  • TransgressionPrimary
  • Real-world spectacle
  • Platform jump

How it spread

Trace the origin

Daybreaker opened its ticket community in May 2014 and expanded beyond New York. Facebook engagement and press coverage followed. Retailers sponsored events, colleges paid for campus parties, and Daybreaker moved onto Zoom before adding further commercial partnerships.

Google searchesJul ’13May ’14May ’15NovDec ’16May ’18Aug ’19May ’20Sep ’21Feb ’24Dec ’25Dec ’26PeakOpen webPressFacebookRetailGroup chats
Open webPressFacebookRetailGroup chats

13 more events on this chart

Join free to see them

Timeline (16)

  1. December 2013

    Radha Agrawal and Matthew Brimer precursor · Dec 10 ’13

    The founders held an invitation-only morning dance experiment with 180 friends, according to Daybreaker.[1][2]

    Our Story - DAYBREAKER
    Open the first post ↗

  2. May 2014

    Daybreaker seed · May 13 ’14

    Daybreaker opened ticket purchases beyond its password-only referral community.[2]

    VIDEO: Early-Morning Dance Party for the Pre-Work Crowd Set to Expand

  3. June 2014

    Daybreaker owner response · Jun 9 ’14

    Daybreaker announced its San Francisco launch for June 10 at Audio Discotech.[3]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 source · Added 2 numbers
  2. 2026-10-14Added: 16 events, 20 sources · Score 43 · Fact-check passed (38 claims)
Origin
Seeded
Sector
Entertainment
Region
US
Media/social impressions in the last year (CRO claim)
1B
As of Dec 11, 2024 · Self-reported · Eli Clark-Davis / LinkedIn
Evidence
Grade B

Spread the same way

OK Go: The One Moment video

Facebook · 2016

55
24M views · 103 reactions | Ladies and gentlemen, please enjoy our new video for "The One Moment." A million thanks to our partners at Morton Salt #WalkHerWalk. | OK Go

1.1B impressions

Rawdawg Run Club

Open web · 2024

50
STRONG Coffee’s Rawdawg collaboration bag, shown on the official product page.

Gojira's Olympics opening ceremony performance

TV · 2024

48
Gojira and Marina Viotti performed “Ah! Ça ira” from the Conciergerie at the Paris Olympics opening ceremony.

Peaked at #1

November Project

Open web · 2012

34
November Project members embrace exercise, one another - The Boston Globe

$319.5K revenue

New cases, every week

How the next thing spread, the week it does.

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Google searchesJul ’13May ’14May ’15NovDec ’16May ’18Aug ’19May ’20Sep ’21Feb ’24Dec ’25Dec ’26PeakOpen webPressFacebookRetailGroup chats
Open webPressFacebookRetailGroup chats

13 more events on this chart

Join free to see them

  1. December 2013

    Radha Agrawal and Matthew Brimer precursor · Dec 10 ’13

    The founders held an invitation-only morning dance experiment with 180 friends, according to Daybreaker.[1][2]

    Our Story - DAYBREAKER
    Open the first post ↗

  2. May 2014

    Daybreaker seed · May 13 ’14

    Daybreaker opened ticket purchases beyond its password-only referral community.[2]

    VIDEO: Early-Morning Dance Party for the Pre-Work Crowd Set to Expand

  3. June 2014

    Daybreaker owner response · Jun 9 ’14

    Daybreaker announced its San Francisco launch for June 10 at Audio Discotech.[3]

  1. press · Jul 13 ’15

  2. platform jump · Aug 14 ’15

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Why it worked

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