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Library/Campaign/Duolingo High Valyrian Lessons
Grade B22 sourcesHIS-00566

Duolingo High Valyrian Lessons

Campaign · 2022 · Notable

47Editable slideCertificate

Duolingo and HBO Max's campaign claimed 700 million earned-media impressions.

Duolingo

@duolingo · Jul 19, 2022

Udriri Valyrio Eglio gūrēñagon aō bēvilza kessyt Zaldrīzo Lenton majēbilū. @HouseofDragon

Digital drawing of the Duolingo green owl mascot sitting on a rendition of the Iron Throne from Game of Thrones. Blurred flames can be seen in the background.
3.2K95
Original · Duolingo
Clip · Duolingo on YouTube
Digital drawing of the Duolingo green owl mascot sitting on a rendition of the Iron Throne from Game of Thrones. Blurred flames can be seen in the background.
@duolingo on X
Duolingo's High Valyrian exercise screenshot from before the 2022 campaign.
Duolingo
Duo sitting on the Iron Throne, from Duolingo's official course-update blog.
Duolingo
Learn Game of Throne's High Valyrian From Duolingo
Adweek
House of the Dragon
Deadline
High Valyrian Lessons | Duolingo
Duolingo on YouTube
Why learn a made-up language?
Duolingo
Duolingo: High Valyrian Lessons - The Clios
The Clios
Duolingo | High Valyrian Lessons
The One Club / Duolingo award entry
From TikTok and Roblox to 'Game Of Thrones,' how DuoLingo is using trends for viral marketing
Digiday

Spread Score

How it works
Reach50Contagion35Breadth40Velocity65LongevityNo data yet47

Numbers

Campaign earned-media impressions, entrant claim
700M
Self-reported · The One Club / Duolingo award entry
Peak date
Week of Jul 25, 2022
Jul 19 ’22 to Week of Jul 25, 2022
Platforms
5
Started on X
Origin
Mixed
Education

Mechanics

  • Identity badgePrimary
  • Challenge
  • Platform jump
  • Press loop
  • Pairing

How it spread

Trace the origin

Duolingo and HBO Max promoted High Valyrian lessons with billboards and Duo at Comic-Con. Fans discussed the course on Reddit, and a claimed wedding sparked press coverage. Duolingo reported learner growth; its award entry claimed 700 million earned-media impressions.

Dates use the stated precision; chart positions are date anchors.

Aug ’22SepOctNovDecFeb ’23AprJunJulXPressRedditOpen webRetail
XPressRedditOpen webRetail

15 more events on this chart

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Timeline (18)

  1. July 2022

    @duolingo seed · Jul 19 ’22

    Duolingo posted its High Valyrian campaign creative and tagged House of the Dragon.[1][2]

    Digital drawing of the Duolingo green owl mascot sitting on a rendition of the Iron Throne from Game of Thrones. Blurred flames can be seen in the background.
    Open the first post ↗

  2. The Verge / Marketing Dive press · Jul 19 ’22

    The Verge covered the expanded course; Marketing Dive reported billboards and an HBO subscriber offer.[3][4]

  3. r/HouseOfTheDragon users platform jump · Jul 19 ’22

    A fan listed the Duolingo course among HBO promotions; a commenter asked where to find it.[5]

Origin
Mixed
Sector
Education
Region
US
Campaign earned-media impressions, entrant claim
700M
Self-reported · The One Club / Duolingo award entry
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Aug ’22SepOctNovDecFeb ’23AprJunJulXPressRedditOpen webRetail
XPressRedditOpen webRetail

15 more events on this chart

Join free to see them

  1. July 2022

    @duolingo seed · Jul 19 ’22

    Duolingo posted its High Valyrian campaign creative and tagged House of the Dragon.[1][2]

    Digital drawing of the Duolingo green owl mascot sitting on a rendition of the Iron Throne from Game of Thrones. Blurred flames can be seen in the background.
    Open the first post ↗

  2. The Verge / Marketing Dive press · Jul 19 ’22

    The Verge covered the expanded course; Marketing Dive reported billboards and an HBO subscriber offer.[3][4]

  3. r/HouseOfTheDragon users platform jump · Jul 19 ’22

    A fan listed the Duolingo course among HBO promotions; a commenter asked where to find it.[5]

  1. owner response · Jul 19 ’22

  2. platform jump · Jul 20 ’22

Join free to see the other 15 events and the full chart. Free, on every case.

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Why it worked

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