LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/Android: Friends Furever
Grade B34 sourcesHIS-00024

Android: Friends Furever

Campaign · 2015 · Notable

Made by Droga5 New York · Source

42Editable slideCertificate

Unruly reported 6,432,921 social shares for Android's animal-friendship ad.

Original · re-upload by The Media Outfit Showcase
An animal-friendship montage set to Roger Miller’s Oo-De-Lally from Robin Hood.
The Media Outfit Showcase on YouTube
Friends Furever: Google’s subtle dig at Apple goes viral | Fortune
Fortune
Ace Scores for February's YouTube Ads Leaderboard | Ace Metrix
Ace Metrix
Unruly Launches Dashboard Which Tracks Emotional Trends Of Video Advertising - Ad Tech Daily
Ad Tech Daily (Unruly release)
Google introduces new set of "Be together, not the same" ads featuring furry "Android BFFs"
9to5Google
The Top 20 Most Shared Ads Of 2015 Revealed!
B&T

Spread Score

How it works
ReachNo data yetContagion30Breadth60Velocity65Longevity1042

Numbers

Peak date
Week of Feb 11, 2015
Feb 5 ’15 to Week of Feb 11, 2015
Platforms
5
Started on YouTube
Origin
Mixed
Technology

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Pairing
  • Controversy
  • Challenge

How it spread

Trace the origin

Google released the montage online and on TV. It led iSpot’s weekly engagement chart in February and regained first place in March. Unruly reported 6,432,921 shares by November; the ad later won a One Show Silver Pencil.

Dates use the stated precision; chart positions are date anchors.

Google searchesJan ’15MarAprAugDecFeb ’16AprJunOctFeb ’17MayPeakYouTubePressTVXOpen web
YouTubePressTVXOpen web

13 more events on this chart

Join free to see them

Timeline (16)

  1. February 2015

    Android seed · Feb 5 ’15

    Google uploaded Friends Furever with five other Android ads.[1]

    An animal-friendship montage set to Roger Miller’s Oo-De-Lally from Robin Hood.
    Open the first post ↗

  2. 9to5Google press · Feb 5 ’15

    9to5Google embedded the six new animal ads in its launch report.[1]

    Google introduces new set of "Be together, not the same" ads featuring furry "Android BFFs"

  3. TIME press · Feb 6 ’15

    TIME covered the animal ad and questioned whether it would appeal to consumers.[2]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 26 sources · Score 47
Origin
Mixed
Sector
Technology
Region
Global
Reported figure
—
Evidence
Grade B

Spread the same way

Empire

TV · 2015

59
Pilot - Empire (Season 1, Episode 1) - Apple TV

647M impressions

The McWhopper Proposal

X · 2015

57
.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D http://t.co/o3APQ2QzKC

9.3B impressions

Whopper Whopper

TV · 2022

55
Whopper Whopper (Extended)

1B impressions

Anthropic (Claude): A Time and a Place

X · 2026

55
Ads are coming to AI. But not to Claude. Keep thinking.

8.3B impressions

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
· Source
Google searchesJan ’15MarAprAugDecFeb ’16AprJunOctFeb ’17MayPeakYouTubePressTVXOpen web
YouTubePressTVXOpen web

13 more events on this chart

Join free to see them

  1. February 2015

    Android seed · Feb 5 ’15

    Google uploaded Friends Furever with five other Android ads.[1]

    An animal-friendship montage set to Roger Miller’s Oo-De-Lally from Robin Hood.
    Open the first post ↗

  2. 9to5Google press · Feb 5 ’15

    9to5Google embedded the six new animal ads in its launch report.[1]

    Google introduces new set of "Be together, not the same" ads featuring furry "Android BFFs"

  3. TIME press · Feb 6 ’15

    TIME covered the animal ad and questioned whether it would appeal to consumers.[2]

  1. press · Feb 7 ’15

  2. press · Feb 8 ’15

Join free to see the other 13 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 18 sourced numbers and 34 sources. Start with a free account.

Join freeGo Pro