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Library/Creator moment/Hailey Bieber's 'Brownie Glazed Lips' TikTok
Grade B19 sourcesHIS-00590

Hailey Bieber's 'Brownie Glazed Lips' TikTok

Creator moment · 2022 · Niche

37Editable slideCertificate

A TikTok with 2.9 million views drew a dispute over credit for a beauty technique.

Original · Hailey Bieber
Clip · @haileybieber on TikTok
Clip · @irisbeilin on TikTok
ready for all the fall things including brownie glazed lips 🥹✨✨✨🤎🤎🤎
@haileybieber on TikTok
Current official Peptide Lip Treatment product photo; packaging and formula may differ from 2022.
Rhode
the lip combo vibe I’m feeling for fall 😍🤎 @rhode skin
@haileybieber on TikTok
Wow!!! I have never seen something like this!!! 🫥🫥🫥 #brownieglazedlips
@irisbeilin on TikTok
Celebrity Sightings In New York City - June 15, 2022
TIME
Hailey Bieber faces accusations of 'cultural appropriation' for 'brownie glazed lips' look
ABC News / Good Morning America
How to Nail Hailey Bieber’s ‘Brownie Glazed’ Lips
NewBeauty
Brownie glazed lips – Hailey Biebers glansiga läppar
ELLE Sweden
How To Get Hailey Bieber’s “Brownie Glazed Lips” Look
NYLON
TikTok is obsessed with the ‘brownie glazed lips’ look that’s easy to recreate
PinkNews
Hailey Bieber brownie glazed lips
Dexerto
The problem with Hailey Bieber’s brownie glazed lips trend
Stylist
Hailey Bieber accused of ‘cultural appropriation’ for her new makeup tutorial
UNILAD
TikTok's Brownie Glazed Lips 'Trend' Doesn't Sit Right With Me
Refinery29

Spread Score

How it works
Reach60Contagion35Breadth40Velocity3Longevity2437

Numbers

Peak date
Week of Sep 24, 2022
Aug 23 ’22 to Week of Sep 24, 2022
Platforms
6
Started on TikTok
Origin
Seeded
Beauty & personal care

Mechanics

  • ControversyPrimary
  • Response chain
  • Visible in use
  • Platform jump
  • Press loop

How it spread

Trace the origin

Bieber named a brown-liner-and-gloss look in a TikTok. Recreations credited her, prompting Black and Latina creators to challenge that framing. The dispute trended on Twitter and reached TIME and Good Morning America.

Dates use the stated precision; chart positions are date anchors.

Google searchesAug ’22SepOctNovJan ’23PeakTikTokRetailPressXTVInstagram
TikTokRetailPressXTVInstagram

12 more events on this chart

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Timeline (15)

  1. August 2022

    Hailey Bieber precursor · Aug 22 ’22

    Bieber demonstrated her fall lip combination with brown liner and Rhode lip treatment.[1]

    the lip combo vibe I’m feeling for fall 😍🤎 @rhode skin
    Open the first post ↗

  2. Hailey Bieber seed · Aug 23 ’22

    Bieber posted a mirror selfie naming her look “brownie glazed lips.”[2][7]

    ready for all the fall things including brownie glazed lips 🥹✨✨✨🤎🤎🤎

  3. NewBeauty commercial · Aug 25 ’22

    NewBeauty reported that both products used in the lip tutorial were sold out.[3]

    How to Nail Hailey Bieber’s ‘Brownie Glazed’ Lips
Origin
Seeded
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

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Nara Smith Makes a Marc Jacobs Tote from Scratch

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48
The Tote Bag, made from scratch by @Nara Smith

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Rhode Lemontini Belly-Chain Reveal

X · 2025

38
hailey’s new rhode waist chain that holds ur lip treatment. fabbbbbbb

71.7M views

New cases, every week

How the next thing spread, the week it does.

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Google searchesAug ’22SepOctNovJan ’23PeakTikTokRetailPressXTVInstagram
TikTokRetailPressXTVInstagram

12 more events on this chart

Join free to see them

  1. August 2022

    Hailey Bieber precursor · Aug 22 ’22

    Bieber demonstrated her fall lip combination with brown liner and Rhode lip treatment.[1]

    the lip combo vibe I’m feeling for fall 😍🤎 @rhode skin
    Open the first post ↗

  2. Hailey Bieber seed · Aug 23 ’22

    Bieber posted a mirror selfie naming her look “brownie glazed lips.”[2][7]

    ready for all the fall things including brownie glazed lips 🥹✨✨✨🤎🤎🤎

  3. NewBeauty commercial · Aug 25 ’22

    NewBeauty reported that both products used in the lip tutorial were sold out.[3]

    How to Nail Hailey Bieber’s ‘Brownie Glazed’ Lips

  1. backlash · Sep 6 ’22

  2. platform jump · Sep 13 ’22

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Why it worked

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