Peloton Bike
Product · 2014 · Niche
Peloton reportedly sold over 400,000 Bikes before pandemic demand created delivery delays.
Spread Score
How it worksNumbers
- Peak date
- Feb 2021
- Jan 2014 to Feb 2021
- Platforms
- 8
- Started on Retail
- Origin
- Mixed
- Health & fitness
How it spread
Trace the originPeloton delivered its Bike after a Kickstarter preorder campaign. Riders shared performance stats and formed instructor fan groups while paid ads expanded distribution. Pandemic demand created delivery delays; a later seat-post recall sent the parent company’s shares lower.
Dates use the stated precision; chart positions are date anchors.
15 more events on this chart
Join free to see themTimeline (18)
June 2013
Peloton precursor · Jun 24 ’13
Peloton sought Kickstarter funding for an initial Bike production run.[1]
January 2014
Peloton seed · Jan 2014
Peloton began fulfilling Bike orders placed after its Kickstarter campaign.[2]
August 2014
TIME press · Aug 28 ’14
TIME covered riders taking streamed cycling classes at home.[3]
Changelogupdated Oct 16 ’26
- Added 1 source · Added 2 numbers
- Added: 16 events, 20 sources · Score 35 · Fact-check passed (40 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.