Assistant to the Villain
Book · 2023 · Niche
A TikTok skit became a novel that sold 35,544 US print copies in its first week.
Spread Score
How it worksNumbers
- Peak date
- Week of Sep 11, 2023
- Aug 29 ’23 to Week of Sep 11, 2023
- Platforms
- 7
- Started on Retail
- Origin
- Seeded
- Entertainment
How it spread
Trace the originMaehrer developed her TikTok skits into a novel. The paperback led its trade chart on debut, and readers discussed it on Reddit and YouTube. Licensed merchandise followed, and Legendary Television acquired adaptation rights.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
July 2023
AhanaRao precursor · Jul 23 ’23
AhanaRao published an advance review and disclosed a copy supplied by the publisher.[1]
August 2023
Entangled Publishing seed · Aug 29 ’23
Red Tower Books released Hannah Nicole Maehrer’s novel with a limited sprayed-edge first print edition.[2]
u/EtherealMint platform jump · Aug 30 ’23
A reader posted a photograph of a delivered copy and asked about its red-sprayed binding.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.