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Library/Product/Fazit Glitter Freckle Patches
Grade B17 sourcesHIS-00735

Fazit Glitter Freckle Patches

Product · 2024 · Niche

27Editable slideCertificate

Fazit reported over $1 million in freckle-patch sales after Taylor Swift wore them.

Clip · @aliettbutts on TikTok
Gold Glitter Freckles Makeup Patches
Fazit
Things No One Tells You About Glitter Freckles and Grit with Aliett Buttelman — Lindsay Czarniak
Lindsay Czarniak
POV youre a small business female founder and @Taylor Swift is wearing your brand @Fazit glitter freckles Im DYING #fazit #fazitbeauty #founder #taylorswift #chiefs #traviskelce
@aliettbutts on TikTok
Taylor Swift wears glitter freckles designed by South Florida entrepreneur
CBS News Miami
'GMA' Deals & Steals on gifts for everyone including Swifties
ABC / Good Morning America
Fazit's founders on how Taylor Swift and her glitter freckles changed their business
Glossy
Fazit fake freckles
WWD
Taylor Swift's Chiefs Game Appearance Wearing Fazit's Glitter Freckles Leads To Over $1M In Sales
Beauty Independent
Taylor Swift, Fazit Beauty, Kansas City Chiefs
WWD
Taylor Swift wearing glitter freckles to the Chiefs game
Who What Wear
Morning Brew Logo
Marketing Brew
Fazit's Taylor Swift-Loved Viral Glitter Freckles Enter CVS, Brand Forecasts $40M In 2025 Sales At Retail
Beauty Independent
Fazit And By Rosie Jane Discuss Taylor Swift, Bethenny Frankel And Strategies For Building On Virality
Beauty Independent

Spread Score

How it works
ReachNo data yetContagion35Breadth40Velocity0LongevityNo data yet27

Numbers

Peak date
Week of Oct 7, 2024
Apr 2024 to Week of Oct 7, 2024
Platforms
6
Started on Open web
Origin
Seeded
Beauty & personal care

Mechanics

  • Visible in usePrimary
  • Identity badge
  • Maker origin
  • Platform jump
  • Press loop

How it spread

Trace the origin

Fazit launched glitter freckles in April with gifted Coachella samples. Swift wore them in October; Fazit reported over $1 million in product sales in two days. The founder’s reaction video drew press, and CVS distribution followed.

Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’24AprMayAugNovJan ’25AprJulOctFeb ’26JulNovPeakOpen webInstagramPressTVTikTokRetail
Open webInstagramPressTVTikTokRetail

15 more events on this chart

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Timeline (18)

  1. April 2024

    Fazit seed · Apr 2024

    Fazit launched its glitter freckle makeup patches in April.[1][2][3]

    Fazit's founders on how Taylor Swift and her glitter freckles changed their business

  2. Fazit / gifted friends owner response · Apr 2024

    Fazit sent samples to friends at Coachella, whose Instagram Reels promoted the patches.[3]

  3. Fazit customers commercial · Apr 2024

    Buttelman said the launch sold 100,000 units before stock reached the warehouse.[3]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number · Revised 2 numbers
  2. 2026-10-14Added: 16 events, 16 sources · Score 27 · Fact-check passed (32 claims)
Origin
Seeded
Sector
Beauty & personal care
Region
US
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.

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Google searchesFeb ’24AprMayAugNovJan ’25AprJulOctFeb ’26JulNovPeakOpen webInstagramPressTVTikTokRetail
Open webInstagramPressTVTikTokRetail

15 more events on this chart

Join free to see them

  1. April 2024

    Fazit seed · Apr 2024

    Fazit launched its glitter freckle makeup patches in April.[1][2][3]

    Fazit's founders on how Taylor Swift and her glitter freckles changed their business

  2. Fazit / gifted friends owner response · Apr 2024

    Fazit sent samples to friends at Coachella, whose Instagram Reels promoted the patches.[3]

  3. Fazit customers commercial · Apr 2024

    Buttelman said the launch sold 100,000 units before stock reached the warehouse.[3]

  1. press · Apr 19 ’24

  2. owner response · May 2024

Join free to see the other 15 events and the full chart. Free, on every case.

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Why it worked

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